Senior Marketing Manager

OphoTech; Toronto; Hybride; CAD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Remote-friendly culture

Flexible schedule

Résumé du poste

OphoTech in Toronto (remote anywhere in Canada) is seeking a hands-on Senior B2B Marketing lead to own the go-to-market for our fashion AI SaaS product. You’ll build the marketing engine, run it end-to-end, and report directly to the founder.

From inbound and outbound programs to HubSpot configuration and analytics, you’ll own positioning, messaging, and launch plans for new tiers and features, while turning editorial output into demand.

Qualifications

• 5+ years in B2B marketing, with 2+ years marketing a SaaS product.
• Proven inbound and outbound marketing experience.
• Hands-on with CRM and analytics tools.
• Strong written communication and decision-making skills.

Responsabilités

• Build and run full-funnel marketing plan for fashion AI SaaS.
• Lead inbound: SEO, content, email nurturing, webinars, and lead magnets.
• Lead outbound: LinkedIn sequences, targeted outreach, partnerships.
• Set up and manage CRM, lead scoring, workflows, and reporting.
• Own positioning and launch plans for new product tiers and AI features.
• Track CAC, conversion, and funnel metrics.

Connaissances

B2B marketing

SaaS marketing

Content marketing

Inbound marketing

Outbound marketing

Analytics

Formation

Bachelor's degree in Marketing or related field

Outils

HubSpot

GA4

Salesforce

Lemlist

LinkedIn

Description du poste

The role

Based in Toronto (or remote anywhere in Canada ), you'll own our fashion product's go-to-market: from positioning and pipeline to community growth and paid conversion. This is a hands-on senior role. You'll build the marketing engine, run it, and report directly to the founder.

What you'll do

• Build and run the full-funnel marketing plan for our fashion product, covering independent designers, e-commerce brands, fashion houses, and agencies
• Run inbound: SEO, content, email nurture, webinars, and lead magnets that fill the pipeline
• Run outbound: targeted outreach, LinkedIn and email sequences, and partnerships with fashion schools, councils, and creators
• Set up and manage HubSpot (or equivalent): CRM, lead scoring, workflows, and reporting
• Own positioning, messaging, and launch plans for new product tiers and AI features
• Work with the content writer to turn editorial output into demand
• Track CAC, conversion, and funnel metrics, and report on what's working

What we're looking for

• 5+ years in B2B marketing, with 2+ years marketing a SaaS product
• Proven experience in both inbound and outbound marketing
• Hands-on with HubSpot (or Salesforce, Apollo, Lemlist, or similar) and analytics tools like GA4
• Track record of owning pipeline or sign-up targets, and showing the numbers
• Strong written communication and comfort making decisions without a big team behind you
• Ability to explain AI-powered products clearly to non-technical buyers

Nice to have

• Experience in the fashion, apparel, or creative industry, or at a fashion-tech startup
• Early-stage or 0-to-1 go-to-market experience
• Community-led growth or creator marketing experience
• Paid acquisition (LinkedIn, Meta, Google) experience
• Own marketing for a new product in a market with no clear leader
• Work at the intersection of fashion and frontier AI
• Hybrid in Toronto, or fully remote anywhere in Canada or the US, in a culture built on curiosity and learning