Marketing Manager

Swoon; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Marketing Manager III, focusing on user experience improvements and conversion optimization. This exciting role involves leveraging A/B and multivariate testing strategies to drive signups and optimize web content. You'll work with data-driven insights to enhance conversion rates, collaborating closely with stakeholders to communicate findings effectively. If you have a passion for problem-solving and creating customer-centric solutions, this position offers a fantastic opportunity to make a significant impact in the software development industry.

Qualifications

• 7+ years of experience in A/B split and multivariate testing.
• Strong proficiency in web analytics and statistical analysis.

Responsibilities

• Drive user experience improvements and conversion funnel optimization.
• Utilize data-driven insights to enhance conversion rates.

Skills

A/B split testing

Multivariate testing

Web analytics

Statistical analysis

Conversion funnel optimization

Stakeholder communication

Tools

Optimizely

Adobe Target

VWO

Adobe Analytics

Job description

Direct message the job poster from Swoon

Technical Recruiter @ Swoon | Talent Acquisition | Full-Cycle Recruitment

We are seeking an experienced Marketing Manager III to drive user experience improvements, conversion funnel optimization, and A/B & multivariate testing strategies. This role will focus on growing signups, optimizing web content, and utilizing data-driven insights to enhance conversion rates.

Must-Have Qualifications:

• 7+ years of experience in A/B split and multivariate testing
• Hands-on experience with tools like Optimizely, Adobe Target, or VWO
• Strong proficiency in web analytics and statistical analysis (Adobe Analytics preferred)
• Experience in optimizing conversion funnels and improving website performance
• Strong ability to communicate and persuade stakeholders using data-driven insights
• Background in SaaS or related industries (preferred but not required)

Nice-to-Have Qualifications:

• Experience working in a highly matrixed and fast-paced environment
• Background in product marketing or collaborating closely with product teams
• Passion for problem-solving and creating customer-centric solutions

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing

Industries

• Software Development