Marketing Manager

Total Life; Edmonton; On-site; CAD 65,000 - 85,000; Full time

Job summary

Total Life is seeking a Superstar Marketing Manager in Edmonton, offering a role to drive all marketing strategies across digital and traditional channels. With a focus on growth and optimization, the ideal candidate will manage ad budgets, collaborate cross-functionally, and lead marketing initiatives that support the company's mission to improve mental health for older adults.

Benefits

Real equity + performance-based bonus

Early leadership opportunity with direct line to CEO

Fast-moving, low-ego, high-performance team

Qualifications

• Proven experience in managing an ad budget.
• Strong performance in digital and traditional marketing.
• Comfortable working with data and analytics.

Responsibilities

• Manage and optimize paid media strategies across various platforms.
• Develop traditional marketing campaigns including TV and radio.
• Monitor KPIs related to cost per acquisition and lead velocity.

Skills

Digital performance marketing

Traditional media strategy

Brand strategy

Data analysis

Cross-functional collaboration

Job description

Marketing Manager (Edmonton, AB)

Equity + Bonus + Massive Growth Opportunity

About Total Life

We're Total Life — the nation's leading teletherapy platform for older adults, on a mission to help people age better, feel better, and live longer. With tens of thousands of sessions delivered and a fast-growing national footprint, we're transforming mental health for an underserved generation. Recognized by Inc. Magazine as one of the Best in Business, we're building something bold — and we're hiring someone equally bold to lead our marketing engine.

The Role

We're looking for a Superstar Marketing Manager — someone who lives and breathes growth. You'll execute our entire marketing strategy across digital, audio, and traditional channels. You'll manage our ad budget, get obsessive over cost per acquisition, and collaborate cross-functionally to bring in high-intent leads for therapy, membership, and more.

This isn't a job for someone who wants to "manage a team someday." This is for someone who already knows how to drive results and wants the ownership, autonomy, and upside to take a rocketship to the next level.

What You'll Do

• Manage and optimize our paid media strategy (Meta, Google, YouTube, Display, Retargeting, etc.)
• Build and execute traditional campaigns across TV, radio, podcast, and print
• Lead SEO, landing page strategy, and conversion optimization
• Develop and execute marketing presentations and strategic storytelling to support partnerships and funding
• Monitor all KPIs — especially Cost Per Acquisition (CPA), CAC:LTV, ROAS, and lead velocity
• Collaborate closely with sales, clinical ops, and leadership to align growth targets
• Manage external vendors, agencies, and freelancers as needed
• Get hands-on and stay scrappy — we're growing fast and need a builder mindset
  
  
  

Location

Edmonton, Alberta (Please note that remote work will be considered for exceptional candidates with occasional travel to Edmonton)

Job Type

Job Type: Full-Time (40 hours per week, Monday to Friday)

Requirements

Who You Are

• You've owned an ad budget and have strong opinions on how to spend it
• Proven experience across digital performance marketing, traditional media, and brand strategy
• You live in spreadsheets, dashboards, and reports — and you love it
• Strategic thinker, but also execution-obsessed — you ship fast
• You've worked cross-functionally and know how to partner across teams to hit real growth goals
• Comfortable with ambiguity, complexity, and being the go-to person
• Passionate about health, longevity, or mission-driven work? Huge bonus
  
  
  

Benefits


Salary Range

$65,000 - 85,000 CAD per year

Why This Role Rocks?

• Real equity + performance-based bonus
• Early leadership opportunity with a direct line to the CEO
• A chance to build something that matters — and own your impact
• Fast-moving, low-ego, high-performance team
• A brand you'll be proud to scale
  
  
  

Application Instructions

If you're ready to build something meaningful we'd love to hear from you. Submit your resume along with a cover letter outlining your relevant experience and explaining why you're excited to join our team at Total Life.