Marketing Manager

Trotman Auto Group - Shared Services; Courtenay; On-site; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

NADA training opportunities

Career growth & advancement

Job summary

Trotman Auto Group - Shared Services in Comox Valley Dodge is seeking a Marketing Manager to own the dealership’s marketing strategy, drive leads, and grow brand awareness in the local community. Collaborate with leadership to develop campaigns that increase traffic, generate sales opportunities, and optimize performance across digital and traditional channels.

This role offers a competitive compensation package with comprehensive benefits, and opportunities for growth through training and

Qualifications

• 4+ years of marketing experience, preferably within the automotive industry.
• Experience managing digital and traditional advertising campaigns with measurable results.
• Strong knowledge of Google Ads, Meta Business Suite, Google Analytics, and CRMs.
• Excellent written and verbal communication; able to collaborate across departments.
• Bachelor's degree in Marketing/Business/Communications or equivalent experience.

Responsibilities

• Develop and execute marketing campaigns that drive lead generation and sales growth.
• Create targeted promotions, monitor campaign performance, and optimize strategies to meet monthly objectives.
• Manage digital and traditional advertising channels including Google Ads, Meta Ads, print, radio, and direct mail.
• Maximize manufacturer co-op advertising opportunities and ensure compliance with OEM requirements.
• Manage social media content, engage with online communities, and support dealership reputation management.
• Maintain and optimize website content, user experience, and SEO performance.
• Manage online vehicle listings and ensure inventory descriptions, photos, and videos are accurate and compelling.
• Coordinate dealership events, community sponsorships, vehicle launches, and promotional activities.
• Track and analyze key performance metrics including ROI, cost per lead, cost per sale, engagement, and campaign effectiveness.
• Provide regular reporting and recommendations to dealership leadership.

Skills

Lead generation

Marketing strategy

Campaign management

Analytics

Communication

Creative thinking

Graphic design

Video editing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Meta Business Suite

Google Analytics

CRM systems

Job description

Looking for a marketing opportunity in the automotive industry within Comox Valley?

Join Comox Valley Dodge, part of Trotman Auto Group, recognized as one of Canada's Best Managed Companies! We're looking for a creative, data‑driven marketer who thrives on generating leads, growing brand awareness, and delivering measurable results.

Why Work With Us?

At Comox Valley Dodge, marketing is more than creating campaigns. It’s about driving leads, building brand awareness, and supporting dealership growth. As a Marketing Manager, you will take ownership of the dealership’s marketing strategy, working closely with leadership to develop campaigns that increase traffic, generate sales opportunities, and strengthen our presence in the local community.

This is an opportunity to make a direct impact, see the results of your work, and help drive the success of one of the Comox Valley’s leading automotive dealerships.

What We Offer:

• A rewarding career with a top automotive group in British Columbia


• Competitive compensation package


• Comprehensive benefits including medical, dental, and mental wellness support


• A supportive, innovative, and performance‑driven workplace culture


• Career growth and development through ongoing training, NADA courses, and internal advancement opportunities


• Opportunity to create and execute impactful marketing campaigns that drive measurable business results

Who We're Looking For:

• 4+ years of marketing experience, preferably within the automotive industry


• Experience managing digital and traditional advertising campaigns with measurable results


• Strong knowledge of Google Ads, Meta Business Suite, Google Analytics, CRM systems, and related marketing platforms


• Excellent written and verbal communication skills with the ability to collaborate across departments


• Strong organizational skills with exceptional attention to detail


• Creative thinker with strong analytical and problem‑solving abilities


• Experience with graphic design, video editing, or creative production considered an asset


• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience


• Knowledge of dealership operations, inventory merchandising, and automotive marketing considered an asset

Compensation:$70,000-$100,000 per year

What Your Day Will Look Like:

• Develop and execute marketing campaigns that drive lead generation and sales growth


• Create targeted promotions, monitor campaign performance, and optimize strategies to meet monthly objectives


• Manage digital and traditional advertising channels including Google Ads, Meta Ads, print, radio, and direct mail


• Maximize manufacturer co‑op advertising opportunities and ensure compliance with OEM requirements


• Manage social media content, engage with online communities, and support dealership reputation management


• Maintain and optimize website content, user experience, and SEO performance


• Manage online vehicle listings and ensure inventory descriptions, photos, and videos are accurate and compelling


• Coordinate dealership events, community sponsorships, vehicle launches, and promotional activities


• Track and analyze key performance metrics including ROI, cost per lead, cost per sale, engagement, and campaign effectiveness


• Provide regular reporting and recommendations to dealership leadership

Trotman Auto Group is an equal‑opportunity employer. Only selected candidates will be contacted.