Marketing Manager

Trotman Auto Group - Shared Services; Comox; On-site; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation

Medical & dental benefits

Mental wellness support

Training & NADA courses

Career growth opportunities

Job summary

Comox Valley Dodge, part of Trotman Auto Group, seeks a results-driven Marketing Manager to own the dealership's marketing strategy and drive leads, traffic and sales growth in the Comox Valley.

You will lead campaigns across digital and traditional channels, optimize promotions, and partner with leadership to strengthen the local brand presence and dealer growth. This role offers growth through training, NADA courses, and performance-based opportunities.

Qualifications

• Bachelor's degree or equivalent experience in marketing, business, or communications.
• 4+ years of marketing experience, preferably in the automotive sector.
• Experience managing digital and traditional campaigns with measurable results.
• Knowledge of dealership operations and automotive marketing considered an asset.

Responsibilities

• Develop and execute marketing campaigns that drive lead generation and sales growth.
• Create targeted promotions, monitor campaign performance, and optimize strategies to meet monthly objectives.
• Manage digital and traditional advertising channels including Google Ads, Meta Ads, print, radio, and direct mail.
• Maximize manufacturer co-op advertising opportunities and ensure OEM compliance.
• Manage social media content, engage with online communities, and support dealership reputation management.
• Maintain and optimize website content, user experience, and SEO performance.
• Coordinate dealership events, community sponsorships, vehicle launches, and promotional activities.
• Track and analyze key performance metrics including ROI, cost per lead, cost per sale, engagement, and campaign effectiveness.
• Provide regular reporting and recommendations to dealership leadership.

Skills

Lead generation

Campaign optimization

Digital advertising

Google Ads

Meta Business Suite

Google Analytics

CRM systems

Content creation

Communication skills

Attention to detail

Analytical thinking

Graphic design / video editing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Meta Business Suite

Google Analytics

CRM platforms

Job description

Looking for a marketing opportunity in the automotive industry within Comox Valley?

Join Comox Valley Dodge, part of Trotman Auto Group, recognized as one of Canada's Best Managed Companies! We're looking for a creative, data‑driven marketer who thrives on generating leads, growing brand awareness, and delivering measurable results.

Why Work With Us?

At Comox Valley Dodge, marketing is more than creating campaigns. It’s about driving leads, building brand awareness, and supporting dealership growth. As a Marketing Manager, you will take ownership of the dealership’s marketing strategy, working closely with leadership to develop campaigns that increase traffic, generate sales opportunities, and strengthen our presence in the local community.

This is an opportunity to make a direct impact, see the results of your work, and help drive the success of one of the Comox Valley’s leading automotive dealerships.

What We Offer:

• A rewarding career with a top automotive group in British Columbia


• Competitive compensation package


• Comprehensive benefits including medical, dental, and mental wellness support


• A supportive, innovative, and performance‑driven workplace culture


• Career growth and development through ongoing training, NADA courses, and internal advancement opportunities


• Opportunity to create and execute impactful marketing campaigns that drive measurable business results

Who We're Looking For:

• 4+ years of marketing experience, preferably within the automotive industry


• Experience managing digital and traditional advertising campaigns with measurable results


• Strong knowledge of Google Ads, Meta Business Suite, Google Analytics, CRM systems, and related marketing platforms


• Excellent written and verbal communication skills with the ability to collaborate across departments


• Strong organizational skills with exceptional attention to detail


• Creative thinker with strong analytical and problem‑solving abilities


• Experience with graphic design, video editing, or creative production considered an asset


• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience


• Knowledge of dealership operations, inventory merchandising, and automotive marketing considered an asset

Compensation:$70,000-$100,000 per year

What Your Day Will Look Like:

• Develop and execute marketing campaigns that drive lead generation and sales growth


• Create targeted promotions, monitor campaign performance, and optimize strategies to meet monthly objectives


• Manage digital and traditional advertising channels including Google Ads, Meta Ads, print, radio, and direct mail


• Maximize manufacturer co‑op advertising opportunities and ensure compliance with OEM requirements


• Manage social media content, engage with online communities, and support dealership reputation management


• Maintain and optimize website content, user experience, and SEO performance


• Manage online vehicle listings and ensure inventory descriptions, photos, and videos are accurate and compelling


• Coordinate dealership events, community sponsorships, vehicle launches, and promotional activities


• Track and analyze key performance metrics including ROI, cost per lead, cost per sale, engagement, and campaign effectiveness


• Provide regular reporting and recommendations to dealership leadership

Trotman Auto Group is an equal‑opportunity employer. Only selected candidates will be contacted.