Marketing Manager

Academy of Learning Career College; Calgary; On-site; CAD 85,000 - 110,000; Full time

Job summary

A leading educational institution in Calgary is seeking a Marketing Manager to spearhead innovative marketing initiatives. The role involves developing organic strategies, managing social media, and collaborating with diverse stakeholders to enhance brand visibility and engagement. Ideal candidates will possess strong communication skills and a commitment to lifelong learning.

Benefits

Dental care

On-site parking

Paid time off

RRSP match

Qualifications

• 2-3 years of proven experience in marketing focusing on organic social media.
• Strong knowledge of social media platforms and digital marketing tools.

Responsibilities

• Develop and execute organic marketing strategies across social media platforms.
• Oversee daily management of social media accounts and community outreach initiatives.
• Track and analyze performance of marketing initiatives.

Skills

Communication

Creativity

Strategic Thinking

Education

Bachelor’s degree in marketing

Diploma in Marketing

Tools

SEO

Content Management Systems

Email Marketing

Job description

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Benefits:Dental care, On-site parking, Paid time off, RRSP match

Role Overview:

Are you a fast-paced, highly motivated individual with strong attention to detail? Academy of Learning Career College (“AOLCC”) is currently hiring a Marketing Manager who plays a pivotal role in advancing the college’s mission by spearheading innovative marketing and promotional initiatives. This individual will be instrumental in developing and executing organic strategies to captivate prospective students, elevate brand visibility, and drive overall engagement with AOLCC. Collaborating closely with diverse stakeholders, the Marketing Manager will develop comprehensive marketing campaigns, leverage digital platforms for maximum impact, and analyze marketing data to refine strategies continually. The ideal candidate will demonstrate exceptional communication skills, creative acumen, and a commitment to lifelong learning, aligning with our core principles to foster a culture of WOW!

Responsibilities:

1. Organic Marketing Strategy & Content Creation:

·Develop and execute an organic marketing strategy across social media platforms

(Facebook, Instagram, Twitter, LinkedIn, etc.) to enhance brand awareness,

engage with prospective students and grow community presence.

·Lead the content strategy for social media, blogs, and email campaigns, ensuring

all content aligns with the college’s mission and resonates with the target

·Manage and oversee the creative development of organic content (images, videos,

blogs, infographics) for social media platforms and the website.

·Monitor and analyze social media metrics, adjusting content strategies and

engagement tactics based on data insights.

2. Social Media Management:

·Oversee daily management of social media accounts, ensuring that posts are on-

brand, engaging, and informative for prospective students.

·Create and implement a content calendar to ensure a steady flow of relevant posts,

stories, and videos.

·Engage with followers by responding to comments, messages, and interactions on

3. Community Outreach & Event Coordination:

·Develop and execute community outreach initiatives, including organizing events

that engage local communities and prospective students, both in-person and

virtually.

·Coordinate with the Admissions team to identify event opportunities, promote

events, and ensure follow-up to convert leads to student enrollments.

·Plan and manage participation in industry events, education fairs, and community

partnerships to increase brand awareness and attract new leads.

4. Collaboration with Admissions Team:

· Work closely with the Admissions team to align marketing efforts with

enrollment goals, ensuring all campaigns and events are designed to drive

prospective students through the admissions funnel.

· Develop lead generation strategies, including organizing and promoting open

houses, webinars, and other engagement-focused events.

5. Marketing Campaign Performance & Analytics:

· Track, measure, and analyze the performance of all organic marketing initiatives,

providing reports and actionable recommendations to optimize efforts.

· Conduct competitive analysis to identify trends, potential target markets, and

opportunities for growth.

6. Collaboration with External Vendors:

· Work with graphic designers, printers, and other third-party vendors to create and

distribute high-quality marketing materials within defined timelines and budgets.

7. Ongoing Industry Research:

· Stay updated on the latest trends, tools, and best practices in organic marketing, social media, SEO, and community engagement

Requirements:

· Bachelor’s degree in marketing, Communications or a related field.

· A minimum of a Diploma in Marketing, with a strong preference for a bachelor’s degree

· 2-3 Years of proven experience in marketing with a focus on organic social media, content strategy, and community outreach, preferably within the education sector.

· Strong knowledge of social media platforms, content management systems, SEO, email marketing, and other digital marketing tools.

· Excellent written and verbal communication skills, with the ability to create compelling content tailored to diverse audiences.

· Experience in event coordination and working cross functionally with different departments is considered an asset.

· Creative, strategic thinker with the ability to manage multiple project simultaneously in a fast-paced environment.

About Us:

Academy of Learning Career College (AOLCC) is a leading educational institution dedicated to providing high-quality career-focused education and training to students in Alberta and Manitoba. Our commitment to excellence is reflected in our compliance with education regulations set forth by Alberta Advanced Education and Private Vocational Institutions Regulations and our efforts to facilitate a supportive and inclusive learning environment. We also strive to facilitate student access to financial assistance programs, such as Student Aid, to support their educational goals.

Join Our Team:

If you are passionate about education and have the skills and experience, we're looking for, we invite you to apply for the Marketing Manager position. Be a part of our dynamic team and contribute to shaping the future of education at AOLCC.

To apply, please submit your resume, cover letter, and any relevant portfolio work to [e-mail]. Only shortlisted candidates will be contacted for an interview. Accommodation for job applicants with disabilities is available upon request. AOLCC is committed to creating a diverse environment and is proud to be an equal opportunity employer.

Thank you for your interest in joining the Academy of Learning Career College. We look forward to your application and the possibility of you joining our team.

• Accommodation for job applicants with disabilities is available upon request. Academy of Learning Career College is committed to having our team reflect the community it serves and actively welcomes applicants from diverse and equity-seeking backgrounds. AOLCC endeavors to create and protect a culture of respect and cooperation with all staff and students. Thank you for your interest, but only those people chosen for interviews will be contacted. No telephone calls please.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Higher Education

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