Senior Director Marketing, Canada

Diageo; Toronto; On-site; CAD 150,000 - 203,000; Full time

Job summary

Diageo is seeking a senior marketing leader to oversee Canada’s marketing function and drive category and brand growth. You will set the market vision, portfolio strategy, and integrated execution standards to grow Diageo brands across Canada.

Lead a cross-functional team, collaborate with Sales, Finance, and Supply, and translate consumer, shopper, and channel insights into sustained commercial performance while ensuring responsible marketing practices.

Qualifications

• 12 to 15+ years of progressive marketing, brand, category, or commercial leadership in CPG/beverage or regulated sectors.
• Proven senior leadership across large brand portfolios and cross-functional execution.
• Strong executive-level understanding of consumer, shopper, and revenue growth levers.

Responsibilities

• Set Canada marketing vision, category strategy, and brand priorities.
• Lead marketing org across brand teams, insights, media, sponsorships, and operations.
• Own annual and multi-year brand planning, activation calendars, and ROI measurement.
• Partner with Sales, Finance, and Supply to translate strategy into customer-ready plans and execution standards.
• Shape growth through insights on portfolio mix, pricing, and innovation.

Skills

Marketing leadership

Brand strategy

Cross-functional leadership

Executive stakeholder management

Agency leadership

Performance measurement

Job description

Job Description

About the Function Marketing is where our brands show up in culture and stay there. This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

ROLE PURPOSE

Lead the Canada marketing function and category/brand growth agenda as the senior marketing leader for the market. The role sets the marketing vision, portfolio strategy, brand priorities, and integrated execution standards required to grow Diageo brands in Canada, strengthen category leadership, and translate consumer, shopper, customer, and channel insights into sustained commercial performance.

KEY RESPONSIBILITIES

• Set the Canada marketing vision, category strategy, portfolio priorities, and brand-building agenda, ensuring alignment with global and regional brand direction and local market growth opportunities.
• Lead the marketing organization across brand/category teams, consumer insights, media, sponsorships and events, marketing operations, innovation, RTD, and price pack architecture priorities.
• Own annual and multi-year brand planning, investment choices, activation calendars, innovation priorities, and performance routines across the Canadian portfolio.
• Partner with Commercial Strategy & Planning, Sales, Finance, Supply, and Customer Service to translate brand strategy into channel-ready selling stories, AOP building blocks, customer plans, and execution standards.
• Use consumer, shopper, category, customer, and competitive insights to shape growth choices, portfolio mix, innovation pipeline, and price pack architecture recommendations.
• Oversee agency, media, experiential, and sponsorship/event partnerships; ensure spend effectiveness, brand health improvement, and disciplined measurement of marketing ROI.
• Ensure responsible marketing, regulatory compliance, governance, budget discipline, and risk management across all brand and consumer/customer activation activity.
• Build, coach, and develop the Canada marketing leadership bench, creating a high-performing, inclusive team with strong strategic, analytical, and execution capability.

Key Outputs: Canada marketing strategy, portfolio priorities, and category growth agenda. Annual brand plans, activation calendars, innovation roadmap, and investment recommendations. Integrated channel/category selling stories and execution toolkits developed with Commercial Strategy & Planning and Sales. Brand health, market share, innovation, price pack architecture, media, and activation performance reviews. Marketing budget governance, agency/media effectiveness routines, and responsible-marketing compliance outputs. Marketing organization capability plan, succession pipeline, and operating cadence.

QUALIFICATIONS/EXPERIENCE REQUIRED

• 12 to 15+ years of progressive marketing, brand, category, innovation, portfolio, or commercial leadership experience in CPG, beverage alcohol, retail, or another regulated consumer sector.
• Proven senior leadership capability across large brand portfolios, marketing strategy, investment choices, agency leadership, and cross-functional execution.
• Strong executive-level understanding of consumer, shopper, category, customer, revenue growth, innovation, and price pack architecture levers.
• Experience leading marketing teams through annual planning, performance management, transformation, and market/channel complexity.
• Demonstrated ability to influence senior stakeholders, partner with sales/commercial teams, and translate strategy into customer- and channel-ready execution.
• People leadership experience with a track record of developing talent, building inclusive teams, and improving organizational capability.

Working with Us Compensation Range: $150.000,00 CAD - $202.500,00 CAD

Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world.

Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you.

Worker Type :Regular

Primary Location: Downtown Toronto

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much‑loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ