Category Manager

Diageo; Toronto; On-site; CAD 101,000 - 151,000; Full time

Job summary

Diageo Canada is seeking a Category Manager in Toronto to provide category management support for Chain Retail customers, leveraging shopper, category, and performance insights to grow categories and optimize planograms in alignment with Diageo Canada priorities.

The role requires 6+ years in category management or related analytics, strong data storytelling, and collaboration with KAMs, Marketing, and RGM. This on-site position offers growth within a dynamic, regulated beverage environment.

Qualifications

• 6+ years of category management, customer insights, shopper insights, sales strategy, or retail analytics experience.

Responsibilities

• Develop category-management recommendations for chain retail customers, including assortment, planogram, space, pricing, and promotions.
• Analyze category, shopper, customer, competitive, and performance data to identify growth opportunities and risks.
• Partner with KAMs and Sales Director, Chain Retail to support national/private retail HQ conversations and customer planning.
• Build customer-facing category selling stories, presentations, and recommendations that support category growth and Diageo objectives.
• Collaborate with Marketing, Commercial Strategy, RGM, Analytics, and broker networks on category priorities and execution standards.
• Track impact of planogram, assortment, and category recommendations and incorporate learning into future work.
• Stay current on regulatory and retail changes affecting private retail, RTD/beer, spirits, and category dynamics.

Skills

Category management

Customer insights

Shopper insights

Sales strategy

Retail analytics

Tools

Nielsen

Dunnhumby

Job description

Job Description

Title: Category Manager

Level: L5

Location: Toronto

Function: Sales - Chain Retail / Category Management

Manager: Sales Director, Chain Retail

Role Purpose

Provide category management support for Chain Retail customers, using shopper, category, assortment, space, and performance insight to help customers grow their categories and improve planograms while advancing Diageo Canada priorities.

Key Responsibilities

• Develop category-management recommendations for chain retail customers (& LCB’s where required), including assortment, planogram, space, pricing, and promotional opportunities.
• Analyze category, shopper, customer, competitive, and performance data to identify growth opportunities and risks.
• Partner with KAMs and Sales Director, Chain Retail to support national/private retail HQ conversations and customer planning.
• Build customer-facing category selling stories, presentations, and recommendations that support category growth and Diageo objectives.
• Collaborate with Marketing, Commercial Strategy, RGM, Analytics, and broker networks on category priorities and execution standards.
• Track impact of planogram, assortment, and category recommendations and incorporate learning into future work.
• Stay current on regulatory and retail changes affecting private retail, RTD/beer, spirits, and category dynamics.

Key Outputs

• Customer category reviews, planogram recommendations, and assortment analyses.
• Shopper/category insights and customer-facing selling stories.
• Category growth plans aligned with chain retail priorities.
• Performance tracking and post-implementation learning.
• Tools and templates for KAM category conversations.

Qualifications/Experience Required

• 6+ years of category management, customer insights, shopper insights, sales strategy, or retail analytics experience.
• Strong data analysis, story-building, planogram/assortment, and customer presentation skills.
• Experience with chain retail, grocery, convenience, club, or private retail customers preferred.
• Experience with Nielsen, Dunnhumby, and large data sets
• Ability to partner with KAMs, Marketing, CSP, RGM, and external customers.
• Understanding of regulated beverage alcohol or CPG categories preferred.

Working with Us

Compensation Range

$101,250.00 CAD - $151,250.00 CAD

This posting is being published in relation to a currently existing vacancy.

Please note that Diageo uses artificial intelligence in the recruitment process as that term is defined under O. Reg 476/24.

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity Statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type

Regular

Primary Location

Downtown Toronto

Job Posting Start Date

2026-06-29