Marketing Lead

Kraken Sense Ltd.; Oakville; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Kraken Sense Ltd. in Oakville, Ontario, seeks a Marketing Lead to spearhead marketing strategy, brand growth, and lead generation for the biotech sector. You will lead a dynamic team, craft content across channels, and collaborate with Sales and Product to align campaigns with business goals.

Applicants should bring 1+ years in biotech marketing, strong analytics, and excellent communication. Digital marketing experience (SEO/paid) is a plus in this fast-growing company.

Qualifications

• Bachelor's degree in Biology, Biochemistry, Biotechnology, or a related field.
• 1+ years of experience in marketing, ideally within biotech or life sciences.
• Proven success record in developing and implementing impactful marketing strategies.
• Strong analytical skills with the ability to leverage data for informed decision-making.
• Exceptional communication and interpersonal skills, coupled with a creative and results-oriented mindset.
• Experience with digital marketing strategies (SEO, paid marketing) is a plus.

Responsibilities

• Lead the development and execution of comprehensive marketing strategies to elevate brand awareness and drive customer acquisition.
• Lead a high-performing marketing team, fostering collaboration and maximizing potential.
• Create compelling content across website, social media, email, and print channels.
• Partner with Sales and Product teams to ensure marketing initiatives align with business goals.
• Analyze campaigns from inception to ROI, optimizing performance based on key metrics.
• Stay ahead of industry trends and competitive activity to identify opportunities and challenges.
• Champion SEO best practices by collaborating with content creators, designers, and developers.
• Generate insightful reports on SEO performance metrics to inform strategy.

Skills

Marketing strategy

Team leadership

Content creation

Digital marketing

Data analytics

Communication

Education

Bachelor's degree in Biology/Biochemistry/Biotechnology or related field

Tools

SEO tools

Job description

Lead the Charge in Biotech Marketing: Marketing Lead at Kraken Sense (Oakville)

Calling All Marketing Mavens!

Kraken Sense, a leading biotechnology company revolutionizing healthcare with cutting-edge solutions, seeks a dynamic and results-oriented Marketing Lead to join our growing Business Development team in Oakville, Ontario.

At Kraken Sense, you'll:

Spearhead the development and execution of comprehensive marketing strategies that elevate our brand awareness, generate qualified leads, and drive customer acquisition.

Lead a high-performing marketing team, fostering collaboration and maximizing their potential.

Craft compelling content across diverse channels – website, social media, email, and print – that resonates with our target audience.

Partner with internal teams (Sales, Product) to ensure marketing initiatives seamlessly align with business goals.

Analyze marketing campaigns from inception to completion, optimizing performance based on key metrics and ROI.

Stay ahead of the curve on industry trends and competitor activity, identifying new opportunities and challenges.

Champion SEO best practices by collaborating with content creators, designers, and developers to optimize digital assets and marketing materials.

Generate insightful reports on SEO performance metrics (traffic, rankings, conversions) to inform strategic decision-making.

To thrive in this role, you'll possess:

Bachelor's degree in Biology, Biochemistry, Biotechnology, or a related field.

1+ years of experience in marketing, ideally within the biotech or life sciences industry.

Proven success record in developing and implementing impactful marketing strategies.

Strong analytical skills with the ability to leverage data for informed decision-making.

Exceptional communication and interpersonal skills, coupled with a creative and results-oriented mindset.

Experience with digital marketing strategies (SEO, paid marketing) is a plus.

The chance to propel your career in a rapidly growing and dynamic environment with exceptional leadership and development opportunities.

A collaborative and supportive work culture fostering innovation and impact.

The opportunity to make a significant contribution to the advancement of the biotech industry.

Kraken Sense is an equal-opportunity employer committed to diversity and inclusion.