Biotech Marketing Lead - Growth & SEO Strategy

Kraken Sense Ltd.; Oakville; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Kraken Sense Ltd. in Oakville, Ontario, seeks a Marketing Lead to spearhead marketing strategy, brand growth, and lead generation for the biotech sector. You will lead a dynamic team, craft content across channels, and collaborate with Sales and Product to align campaigns with business goals.

Applicants should bring 1+ years in biotech marketing, strong analytics, and excellent communication. Digital marketing experience (SEO/paid) is a plus in this fast-growing company.

Qualifications

• Bachelor's degree in Biology, Biochemistry, Biotechnology, or a related field.
• 1+ years of experience in marketing, ideally within biotech or life sciences.
• Proven success record in developing and implementing impactful marketing strategies.
• Strong analytical skills with the ability to leverage data for informed decision-making.
• Exceptional communication and interpersonal skills, coupled with a creative and results-oriented mindset.
• Experience with digital marketing strategies (SEO, paid marketing) is a plus.

Responsibilities

• Lead the development and execution of comprehensive marketing strategies to elevate brand awareness and drive customer acquisition.
• Lead a high-performing marketing team, fostering collaboration and maximizing potential.
• Create compelling content across website, social media, email, and print channels.
• Partner with Sales and Product teams to ensure marketing initiatives align with business goals.
• Analyze campaigns from inception to ROI, optimizing performance based on key metrics.
• Stay ahead of industry trends and competitive activity to identify opportunities and challenges.
• Champion SEO best practices by collaborating with content creators, designers, and developers.
• Generate insightful reports on SEO performance metrics to inform strategy.

Skills

Marketing strategy

Team leadership

Content creation

Digital marketing

Data analytics

Communication

Education

Bachelor's degree in Biology/Biochemistry/Biotechnology or related field

Tools

SEO tools

Job description

Kraken Sense Ltd. in Oakville, Ontario, seeks a Marketing Lead to spearhead marketing strategy, brand growth, and lead generation for the biotech sector. You will lead a dynamic team, craft content across channels, and collaborate with Sales and Product to align campaigns with business goals.

Applicants should bring 1+ years in biotech marketing, strong analytics, and excellent communication. Digital marketing experience (SEO/paid) is a plus in this fast-growing company.