Marketing Manager, Biotech Content & Strategy

Theoria Creative; Canada; Remote; CAD 41,000 - 55,000; Part time

Benefits offered by this job

Flexible scheduling

Long-term job security

Collaborative culture

Job summary

A science marketing firm is seeking a part-time Marketing Manager to enhance communication for biotech clients. This remote opportunity requires expertise in B2B marketing and the ability to translate scientific concepts for diverse audiences. Responsibilities include creating engaging content, managing LinkedIn presence, and executing targeted email campaigns. A background in biotech and exceptional writing skills are essential for success in this role.

Qualifications

• 4+ years of B2B marketing experience, ideally in biotech.
• Experience in fast-paced production environment preferred.
• Ability to write about scientific topics with minimal oversight.

Responsibilities

• Create LinkedIn posts and articles on biotech topics.
• Manage and grow company's LinkedIn presence.
• Set up and manage email campaigns.
• Develop narratives that demonstrate our strategic value and deepen our credibility in the biotech space.
• Manage and grow Theoria's LinkedIn presence and monitor biotech news.
• Amplify CEO relationships within the life sciences and investor communities.
• Set up and manage email campaigns through MailChimp, including automated campaigns and follow-up workflows.
• Lead generation through LinkedIn, email lookup, and lead management with performance tracking.
• Prepare for conferences; create targeted lists, campaigns, and manage schedules.
• Maintain marketing content calendar, track KPIs, campaigns, and lead activity.
• Use tools such as MailChimp, LinkedIn, WordPress, Asana, Google Analytics, and AI-enabled workflows.

Skills

B2B marketing experience

Scientific literacy

Excellent marketing writing skills

Project management skills

Fluent in English

Education

Bachelor's degree in marketing or related field

Tools

MailChimp

LinkedIn

Asana

Google Analytics

WordPress

Job description

Marketing Manager, Biotech Content & Strategy

Join to apply for the Marketing Manager, Biotech Content & Strategy role at Theoria Creative

Theoria Creative is a science marketing and design firm that helps emerging biotech companies communicate with investors through clear, compelling storytelling. For 16 years, we have partnered with life science companies to translate complex science into investor‑ready narratives supported by clear messages and conceptual graphics.

We are a fully remote team with a long‑standing, stable presence in the biotech sector. We pride ourselves on a collaborative culture, loyal client base, steady work, and long‑term job security for the right people.

Role Overview

We are seeking a mid‑level Marketing Manager who excels at turning scientific content into engaging marketing communications. This is a hands‑on role that blends strategy, content writing, project coordination, and digital execution.

The ideal candidate is someone who:

• Understands biotech and drug development well enough to speak to scientists, founders, and investors
• Can write strong marketing copy independently
• Is comfortable owning the marketing calendar and driving execution
• Thrives in a remote, fast‑paced, agency‑like environment

This is a 15‑20 hours per week, long‑term remote contract role with room to grow.

We are currently seeking candidates based in Europe (Ireland, Netherlands, Germany, Poland, Belgium) or Canada.

Key Responsibilities

Content Creation & Industry Positioning

• Create LinkedIn posts (weekly) on biotech topics, industry insights, and Theoria's work
• Create articles (monthly) or thought‑leadership pieces, including interviewing clients as needed
• Create marketing copy for presentations, brochures, one‑pagers, and website updates
• Develop narratives that demonstrate our strategic value and deepen our credibility in the biotech space

Social Media & Community Engagement

• Manage and grow Theoria's LinkedIn presence
• Monitor the biotech news cycle and engage with relevant posts, founders, and investors
• Amplify CEO relationships within the life sciences and investor communities

Lead Generation

• Set up and manage email campaigns through MailChimp, including:
• LinkedIn lead generation and email lookup
• Lead collection and management
• Automated campaigns and follow‑up workflows
• Performance tracking and reporting

Industry Conferences

• Prepare for conferences that we attend:
• create targeted lists,
• launch targeted campaigns,
• manage team's schedule at the conference, etc.

Marketing Operations & Planning

• Maintain marketing content calendar and coordinate timelines with the design and leadership teams
• Track biotech industry conferences and update the industry event calendar on our website
• Align campaigns with seasonal industry activity (e.g., JPM Week, ASCO, AACR, etc.)
• Track KPIs, campaign performance, and lead activity
• Optimize, improve, execute, and deliver results

Tools & Automation

• Use marketing tools such as MailChimp, LinkedIn, WordPress, Asana, Google Analytics, and AI‑enabled workflows
• Identify new marketing automation tools and opportunities to improve efficiency

Qualifications & Skills

Experience

• 4+ years of B2B marketing experience, ideally within biotech, life sciences, or pharma
• Experience in an agency or fast‑paced production environment is strongly preferred

Scientific Understanding

• Bachelor's degree in marketing, communications, advertising, or related field
• Strong scientific literacy — comfortable reading scientific press releases and understanding terminology across:
• Immunology, oncology, cell therapies, gene therapies
• Clinical development stages and regulatory language
• Ability to write confidently about scientific topics without heavy oversight

Marketing Writing & Communication

• Excellent marketing writing skills with a clear, concise, and compelling style
• Ability to create messaging that resonates with scientific and investor audiences
• Writing samples or portfolio demonstrating ability to synthesize complex topics

Technical & Platform Skills

• Proficiency with:
• MailChimp automation and campaign management
• LinkedIn (campaigns and reporting)
• Asana or similar project management tools
• CRM (Salesforce, Daylite, Zoho CRM or similar)
• ChatGPT and Google Analytics
• Microsoft Office
• WordPress (basic familiarity)
• Adobe Creative Cloud (basic familiarity)

Working Style

• Highly independent and decisive, able to move projects forward without micromanagement
• Organized and efficient: strong project and time management skills
• Fast executor with strong attention to detail
• Comfortable communicating with C‑suite executives, founders, and investors
• Fluent in English (written and verbal)

Nice to Have

• Experience at a biotech or scientific communications agency
• Understanding of investor communication, pitch decks, and private/VC biotech landscape
• Experience developing thought‑leadership content for senior executives
• Experience running LinkedIn paid campaigns

Work Arrangement

• US‑based firm with team members in both the US and Europe
• Part‑time (15-20 hours/week), with potential to expand
• Fully remote with flexible scheduling
• Must be able to collaborate during overlapping hours with the US team and respond reliably during the workweek
• Seeking applicants based in Europe or Canada

Seniority Level

• Mid‑Senior level

Employment Type

• Part‑time

Job Function

• Marketing

Industries

• Marketing Services and Biotechnology Research