Manager, Marketing Communications

Xplore Inc.

Markham

On-site

CAD 80,000 - 90,000

Full time

14 days+

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Job summary

A prominent tech company in York Region seeks a Marketing Communications Manager to develop targeted communication strategies aimed at enhancing customer engagement and retention. The ideal candidate will have over 5 years of experience in marketing communications, strong writing skills, and familiarity with CRM platforms. This full-time position involves executing integrated marketing plans and collaborating with creative teams to optimize campaign performance.

Qualifications

5+ years of experience in marketing communications, preferably in customer lifecycle or retention marketing.
Results-oriented with a proactive bias for action.
Bilingual (French) – would be an asset.

Responsibilities

Develop and execute integrated marketing communication plans for CBM programs.
Collaborate with business owners to translate customer insights into personalized messaging.
Monitor and report on campaign performance.

Skills

Strong writing and editing skills

Experience with CRM platforms

Excellent project management and organizational skills

Ability to work collaboratively in an agile environment

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Salesforce

Adobe Campaign

Braze

Job description

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The Marketing Communications Manager will support our Customer Base Management (CBM) initiatives. This role is pivotal in developing and executing targeted communication strategies that drive customer engagement, retention, and growth. The individual will collaborate within an agile environment to deliver compelling, data-driven campaigns that resonate with existing customers.

Key responsibilities include:

• Develop and execute integrated marketing communication plans to support CBM programs, (e.g., email, SMS, in-app, and direct mail).

• Collaborate with CBM business owner to translate customer insights and segmentation into personalized messaging strategies.

• Write, edit, and proofread customer-facing content that aligns with brand voice and campaign objectives.

• Coordinate with creative and digital teams to produce engaging assets and ensure timely delivery of campaigns.

• Monitor and report on campaign performance, providing insights and recommendations for optimization.

• Ensure all communications comply with legal, regulatory, and brand guidelines.

• Maintain a content calendar and ensure alignment across channels and teams.

• Support testing strategies (A/B, multivariate) to continuously improve message effectiveness and engagement.

• Strong writing and editing skills with a keen eye for detail.

• Experience with CRM platforms (e.g., Salesforce, Adobe Campaign, Braze) and marketing automation tools.

• Familiarity with customer segmentation and data-driven marketing.

• Excellent project management and organizational skills.

• Ability to work collaboratively in a fast-paced, agile environment.

The ideal candidate will possess:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 5+ years of experience in marketing communications, preferably in customer lifecycle or retention marketing. Telecommunications experience would be an asset.

• Results orientation, proactive bias for action

• Excellent communication skills – especially written.

• Strong presentation skills and a demonstrated ability in effective influencing and communications.

• Ability to balance the strategic requirements of the role with readiness to action day-to-day transactional requirements as needed.

• Bilingual (French) – would be an asset

Condition of employment:

As a condition of employment and in order to comply with industry related data security standards, this position is subject to the successful completion of a Criminal Background Check. Details will be supplied to applicants as they move through the selection process.

Xplore is committed to creating an accessible environment and will accommodate disabilities during the selection process. Please let your recruiter know during the selection process of any accommodation needs.

Seniority level