Marketing Director

Institut Rosell-Lallemand Inc.; Montreal; On-site; CAD 110,000 - 150,000; Full time

Job summary

A leading company in the fermentation ingredients sector is seeking a Marketing Director in Montreal. The role demands strategic planning and implementation of marketing initiatives while collaborating with cross-functional teams to boost brand visibility and drive customer engagement. Ideal candidates will have extensive industry experience and a keen understanding of digital marketing tools.

Qualifications

• 10+ years of experience in marketing, preferably in biofuels or distilled spirits.
• Proven track record of developing marketing strategies.

Responsibilities

• Develop and execute integrated marketing campaigns.
• Conduct market research to identify trends and competitive landscape.
• Monitor and analyze marketing campaign performance.

Skills

Analytical thinking

Creativity

Project management

Communication

Education

Bachelor´s degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Communications

Tools

Microsoft Office Suite

Marketing software (CRM, email marketing tools)

Job description

We are seeking a results-driven Marketing Director to support the development and execution of strategic marketing initiatives aimed at enhancing brand awareness, increasing customer engagement, and supporting business growth. This role involves analyzing market trends, creating and implementing brand strategies, and managing events to strengthen our presence in the market.

The ideal candidate will work closely with VP, Marketing and Product Development and various cross-functional teams to design impactful marketing campaigns, oversee event planning and execution, and evaluate the effectiveness of marketing activities. This role requires a strong blend of analytical thinking, creativity, and project management skills.

Key Responsibilities:

• Contribute to the strategic development and execution of integrated marketing campaigns across digital, print, and social media channels, aligned with business objectives and brand positioning.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with cross-functional teams to create compelling content for marketing materials, including brochures, presentations, and website updates.
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
• Support the planning and execution of trade shows, conferences, and other promotional events.
• Support the company's social media initiatives and update website.
• Assist in the creation and distribution of email marketing campaigns.
• Track and report on marketing metrics and KPIs.
• Travel required to various events, customer visits, meetings, etc.
• Build and maintain relationships with industry partners, media, and other stakeholders.
• Stay up-to-date with industry developments and emerging marketing technologies.
• Monitor and report on the performance of marketing initiatives, using data-driven insights to optimize strategies

Technical skills

Required

• Bachelor´s degree in Marketing, Business, Communications, or a related field
• At least 10 years of experience in marketing, preferably in the biofuels or distilled spirits industry.
• Strong understanding of digital marketing tools and platforms.
• Proven track record of developing and executing successful marketing strategies.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite and marketing software (e.g., CRM, email marketing tools).

Personal abilities

Required

• Ability to lead and motivate a team.
• Creative thinker with a strategic mindset
• Ability to work collaboratively in a team environment.
• Strong analytical and problem-solving skills.

Organization

Lallemand is a privately held Canadian company founded in the late 19th century, which develops, produces, and markets microorganisms for various markets. The administrative offices of the parent company are in Montreal, Canada. Today, Lallemand employs more than 5,000 people working in more than 45 countries on 5 continents.

Lallemand Biofuels & Distilled Spirits is a leading fermentation ingredients supplier (yeast, yeast nutrients, and antimicrobials) for both the bioethanol and distilled spirits markets. Our clients depend on Lallemand ingredients for their fermentation processes as well as consulting and training services for those sectors.

Supported by an extensive network of warehouses, Lallemand Biofuels & Distilled Spirits' main office is located in the United States, with satellite branches worldwide.

In both the biofuel and spirits industries, the team behind the operation demonstrates an unparalleled sense of innovation, aiming to provide the best possible quality of fermentation.

Please take note that accommodations will be provided in all parts of the hiring process. Applicants need to make their needs known in advance.

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