Senior Director, Marketing and Brand Strategy

A Parent Media Co. Inc.; Canada; Remote; CAD 100,000 - 150,000; Full time

Benefits offered by this job

Market/Experience-based Total Compensation

Better Benefits Plan

Group Savings Plan

Parental Support including Paid Leave

Flexible Work Environment

Flexible Work Hours

Flexible Time Off

Team Building Events

Job summary

A Parent Media Co. Inc. seeks a Senior Director of Marketing and Brand Strategy to shape multi-brand marketing efforts. This role requires strategic leadership in digital media, focusing on audience growth and brand resonance, while promoting a safe streaming environment for families.

Qualifications

• 7-10 years of progressive marketing experience.
• Experience overseeing multi-brand portfolios.
• Strong strategic planning and collaboration skills.

Responsibilities

• Own and execute brand and marketing strategies.
• Lead strategic planning and campaign development.
• Define and track marketing KPIs.

Skills

Strategic Planning

Digital Marketing

Collaboration

Content-led Growth

Storytelling

Job description

Sr. Director, Marketing and Brand Strategy

About A Parent Media Co. Inc.

APMC is a media and technology company focused on providing innovative solutions to consumers and brands as a leader in Safe Streaming across owned and operated streaming services Kidoodle.TV, Glitch+, Dude Perfect Streaming Service, Victory+ and Safe Exchange.

We are a dynamic team that believes building a safe and premium streaming environment is a priority for everyone and every audience. We are growing rapidly because consumers love what we do and what we stand for. Our culture is focused on trust, respect, hard-work and celebrating the wins. As a team of incredibly passionate and dedicated individuals, we strive to inspire each other to build the best digital experience for all.

APMC is more than a great place to work, we believe in the human behind every position and are here to support them in all areas of their life.

We offer:

● Market/Experience-based Total Compensation

● Better Benefits Plan to cover all your Health, Dental, Vision and Wellness needs

● Invest in Your Future! We have a Group Savings Plan to help you reach your financial goals.

● Parental Support including Paid Leave and Salary Top-up

● Flexible Work Environment to embrace our Diversity and Culture

● Flexible Work Hours, because it isn’t about the 9-5, it’s the great work you do

● Flexible Time Off so that you can respond to life when it happens

● Team Building Events to get to know our incredible team members

● And lots and lots of fun!

Location: Canada or US (Remote)

About YOU

We’re looking for an experienced, strategic and creative Senior Director, Marketing and Brand Strategy to help shape and scale our multi-brand marketing efforts. Reporting into the VP, Marketing (APMC), this senior leader will play a critical role in translating company vision into compelling, measurable marketing strategies that drive audience growth, deepen brand resonance, and support our mission of building safe, engaging, and uplifting digital experiences for families.

This role is ideal for someone with deep expertise in digital-first media, family or lifestyle brands, and a proven track record of growing multiple properties simultaneously. You bring a sharp strategic lens, a roll-up-your-sleeves attitude, and the ability to rally cross-functional teams — from creative to content, product marketing to comms — to deliver campaigns that are as impactful as they are intentional.

Your Key Responsibilities:

• Own and execute brand and marketing strategies across multiple properties, aligned to high-level company goals and audience insights.

• Lead strategic planning, campaign development, and go-to-market execution with clarity and collaboration.

• Partner with internal teams — creative, content, digital, comms, partnerships, and product — to bring marketing programs to life across owned and paid channels.

• Contribute to the development, implementation, and management of paid advertising campaigns across platforms such as search engines, social media, and digital display to drive measurable marketing outcomes.

• Define and track marketing KPIs, ensuring clear performance metrics without losing sight of narrative and impact.

• Bring a digital-first mindset to storytelling, audience building, and engagement across web, social, and emerging platforms.

• Help shape brand voice and tone, stewarding consistency and resonance across campaigns and platforms.

• Serve as a cultural translator between executive vision and team execution, bridging ideas into action with clarity and accountability.

Qualifications:

• 7-10 years of progressive marketing experience, including leadership roles in digital media, entertainment, or family/lifestyle brands.

• Experience overseeing multi-brand portfolios, with a track record of audience and brand growth.

• Strong strategic planning skills with the ability to simplify complexity into actionable roadmaps.

• Excellent collaboration and orchestration of cross-functional teams.

• Deep knowledge of digital marketing, channel strategy, campaign development, and performance measurement.

• Experience with content-led growth, values-based messaging, and family-safe digital environments is a plus.

• A highly creative, solutions-oriented mindset; thrives in ambiguity and adapts quickly.

• Strong communication skills — ideally a strong writer or storyteller who understands tone, nuance, and audience needs.

• Comfortable in high-autonomy, fast-paced environments; a self-starter with a “find a way” attitude.

Why You’ll Love Working with Us!

At our core, we’re a purpose-driven company creating safe, joyful digital spaces for families — and we’re just getting started. You’ll enjoy the freedom to lead bold ideas, shape brand strategy across multiple properties, and work in a supportive, collaborative culture that values creativity, flexibility, and real impact.

If you’re passionate about purpose-driven brands, love storytelling backed by metrics, and thrive in high-autonomy environments where values matter as much as performance, we’d love to meet you!

To be considered for this exciting and challenging role, please apply TODAY.

A Parent Media Co. (APMC) is committed to employment equity, welcomes diversity in the workplace and encourages applications from all qualified individuals. We thank all interested applicants; however, only qualified applicants selected for an interview will be contacted.