Digital Campaign Analyst: Data-Driven Marketing

AIR CANADA; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

Air Canada is seeking a Digital Solutions Analyst to support the execution, optimization and performance measurement of digital media campaigns for Air Canada and Aeroplan. The role collaborates with Digital Solutions Managers, product owners and external partners to ensure campaigns launch smoothly and meet business objectives.

You will manage day-to-day campaigns, coordinate asset delivery with the Media Advertising team, troubleshoot issues, analyze performance and recommend data-driven

Qualifications

• Three+ years in the media field focusing on digital solutions.
• Bachelor's degree in advertising, marketing, communications, or related field.
• Strong understanding of advertising, marketing and media principles.
• Experience with major ad platforms (Google Ads, DV360, Meta Campaign Manager, TikTok, Twitter).
• Punctual, reliable and quick to learn new tools.

Responsibilities

• Plan and implement digital solution plans on media buying platforms.
• Transform briefs into tactical media plans aligned with KPIs.
• Collaborate with internal product owners to determine campaign requirements.
• Collaborate with agencies and publishers to ensure alignment with objectives.
• Manage day-to-day campaigns and ensure timely launches.
• Monitor performance and identify data-driven optimization opportunities.
• Produce weekly/monthly reports and present findings to stakeholders.

Skills

Digital media planning

Data analysis

Campaign optimization

Excel

Communication

Education

Bachelor's degree (advertising, marketing or related field)

Tools

Google Ads

DV360

Meta Campaign Manager

TikTok

Twitter Ads

Job description

Air Canada is seeking a Digital Solutions Analyst to support the execution, optimization and performance measurement of digital media campaigns for Air Canada and Aeroplan. The role collaborates with Digital Solutions Managers, product owners and external partners to ensure campaigns launch smoothly and meet business objectives.

You will manage day-to-day campaigns, coordinate asset delivery with the Media Advertising team, troubleshoot issues, analyze performance and recommend data-driven