Marketing, Data Analyst

BCAA; Burnaby; On-site; CAD 91,000 - 114,000; Full time

Benefits offered by this job

Pension plan

Flexible benefits

Wellness dollars

Member savings

Top employer status

Job summary

BCAA in Burnaby is seeking a Marketing Data Analyst to turn complex data into insights, improve campaign targeting and measurement, and support data-driven marketing programs. You will develop dashboards, segmentation, automated customer journeys and predictive models that enhance marketing performance and customer experiences.

Work closely with Marketing, Information Services, Product Management and Customer Experience to deliver data-backed decisions.

Qualifications

• Minimum five years in marketing analytics or related field.
• Hands-on SQL for data extraction from relational databases.
• Experience building dashboards in Power BI or Tableau.
• Familiarity with Salesforce Marketing Cloud and audience segmentation.
• Strong communication and cross-functional collaboration abilities.

Responsibilities

• Perform descriptive analyses and create summaries, visualizations, and reports.
• Build dashboards, define metrics with partners, and ensure data quality.
• Develop marketing analytics strategy and support data-driven projects.
• Create campaign audiences, segmentation, and deployment lists.
• Design customer journeys using Salesforce Marketing Cloud tools.

Skills

SQL

Power BI

Data analysis

Python

R

Tableau

Stakeholder comms

Education

Post-secondary degree in data science or marketing analytics

Tools

Salesforce Marketing Cloud

Amazon Redshift

Salesforce CRM

GA4

Microsoft Fabric

Job description

Why BCAA?

Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.

We are currently hiring a Marketing Data Analyst to join our Digital Engagement team based at our Head Office in Burnaby. In this role, you will help build a data-driven, customer-obsessed culture by turning complex data into meaningful insights, improving campaign targeting and measurement, and supporting the tools and data that power BCAA’s marketing programs. You will work closely with Marketing, Information Services, Product Management and Customer Experience to develop dashboards, segmentation, automated customer journeys and predictive models that improve marketing performance and customer experiences.

Who you are:

• You are a curious, critical thinker who enjoys exploring complex data and turning it into clear, actionable insights.
• You are detail-oriented and quality-conscious, with a strong focus on accuracy, documentation and repeatable work.
• You are a proactive problem-solver who can manage multiple priorities and move work forward independently.
• You communicate technical information clearly and can translate between business stakeholders and technical teams.
• You are collaborative and build strong relationships across functions.
• You are passionate about using analytics, testing and technology to improve marketing performance and customer experiences.

What you’ll do:

• Perform descriptive analysis by extracting, exploring and analyzing data from multiple sources, then develop summaries, visualizations and reports that provide useful business insights.
• Create and maintain dashboards, define metrics with business partners, visualize key performance indicators and support data quality for effective decision‑making.
• Help develop BCAA’s marketing analytics strategy and support projects where marketing data and analytics enable or directly drive business outcomes.
• Build campaign audiences and segmentation, develop SQL campaign queries, create campaign flow charts and support deployment lists.
• Design and automate customer communication journeys using Salesforce Marketing Cloud Journey Builder and Automation Studio.
• Develop and apply testing approaches for target groups, offers and creative, then translate results into recommendations that support a test‑and‑learn culture.
• Build, implement and maintain predictive models to identify customer targets, next‑best‑product opportunities, multi‑product purchasers and lifetime value.
• Partner with cross‑functional teams to improve data quality, enable commercial marketing and sales programs, and enhance customer experiences.
• Work with Information Services and Data Engineering to improve the flow, accessibility and use of marketing data across Amazon Redshift, Salesforce Marketing Cloud and Financial Services Cloud.
• Support website analytics and tracking strategy, and help implement Salesforce Marketing Cloud data enablement.
• Streamline and automate analytics processes, writing high‑quality code that is clear, documented and repeatable.
• Follow privacy and customer contact standards for data use and file transfers, and document data sources, analyses and algorithms.

What you bring:

• A post‑secondary degree in data science, marketing analytics, commerce, statistics or a related field, or an equivalent combination of education and experience.
• Approximately five years of relevant experience, including experience in marketing automation, business intelligence, customer insights or applied customer experience analytics.
• Hands‑on experience querying complex relational databases using SQL.
• Experience creating dashboards and visualizations in Power BI or Tableau, and working with data in a Microsoft Fabric or comparable analytics environment.
• Experience with Salesforce Marketing Cloud or another campaign management platform, including audience segmentation and customer journey orchestration.
• Experience with Google Analytics and/or working knowledge of GA4.
• Proficiency with statistical tools or languages such as R or Python, including experience with techniques such as regression, decision trees, segmentation, clustering or classification.
• Experience managing large, complex or multi‑source data sets with strong attention to quality and accuracy.
• Knowledge of database modelling, data structures, data wrangling and data pipeline concepts such as APIs, ETL, FTP and workflow orchestration.
• Strong project management, analytical, communication and interpersonal skills.
• Experience with Amazon Redshift, Salesforce CRM, Financial Services Cloud, digital media metrics or audience management tools is an asset.
• Experience in financial services is an asset.

The salary range for this position is $91,185.84 to $113,982.36 and is determined via job‑related knowledge, skills, experience, certifications, market demand and internal equity. In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 9%, with the opportunity to earn up to 15%.

What we offer:

• The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.
• Career and personal development to help you grow and reach your goals.
• Incentives that recognize team and individual sales and performance.
• Flexible benefits to support your health and lifestyle, and wellness dollars* to keep your body, mind and soul thriving.
• A competitive rewards package including salary performance bonus programs, pension plan*, and more to help build your personal wealth.
• Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.
• BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.
• Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.

*for permanent employees

BCAA is an Equal Opportunity Employer, committed to providing accessible, inclusive employment. We have a long‑standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities, and champion accessible employment in BC. If you need personalized support through application and recruitment, please contact [e-mail].

Together, Let's Move BC Forward BCAA serves 1 in 3 BC households with industry‑leading protection and mobility solutions, including BCAA Home, Car and Travel Insurance, Evo Car Share, Roadside Assistance and full auto repair at BCAA's Auto Service Centres across the province. BCAA also has a long history of keeping our roads safe and giving back in ways that improve the lives of British Columbians and communities throughout our province. At BCAA, we are a purpose led organization, where we maximize Member value while passionately supporting our team members, our communities, and our planet. Our Vision is to be the most trusted organization in British Columbia, absolutely famous for doing the right thing. We bring peace‑of‑mind to our Members so they can enjoy life more. Our amazing service creates uniquely memorable experiences and ignite unparalleled loyalty. We have been awarded top employer status for several years in a row as one of the best places to work for those who value integrity, teamwork and sustainability. Each of us grows personally and professionally by doing engaging work with inspiring colleagues.