Marketing Coordinator - Social Media

Gold's Gym - British Columbia; Burnaby; Hybrid; CAD 45,000 - 65,000; Full time

Benefits offered by this job

Complimentary Gold’s Gym membership

Positive team environment

Growth in marketing, social media & PR

Competitive compensation

Job summary

Gold’s Gym British Columbia is seeking a Marketing Coordinator who is creative, organized, and digitally savvy. You will support social media, content creation, and community engagement to strengthen our brand and online reputation.

You’ll work with internal teams to develop campaigns, monitor trends, and help craft engaging member stories while maintaining a consistent brand voice across channels. Flexible, hybrid work options may be available.

Qualifications

• Post‑secondary education in marketing, communications, business, PR, or related field.
• 1–3 years in marketing, social media, communications, PR, or related field.
• Strong understanding of social platforms and digital marketing.
• Excellent written and verbal communication skills.
• Strong copywriting and storytelling abilities.
• Excellent organizational and project management skills.
• Experience with social media management, email marketing, CRM platforms, or digital marketing tools is an asset.
• Experience with graphic design, photography, video, or short-form content creation is an asset.
• Knowledge of public relations and reputation management is an asset.
• Strong attention to detail and ability to manage multiple projects and deadlines.

Responsibilities

• Support social media strategy development and execution.
• Create, schedule, publish, and monitor social media content.
• Identify opportunities to increase engagement, reach and brand awareness.
• Monitor trends and keep content current and relevant.
• Maintain a consistent brand voice across channels.
• Collaborate with clubs to source member stories and events.
• Monitor online reputation across platforms and respond professionally.
• Escalate significant customer concerns appropriately.
• Assist with marketing campaigns, email and CRM activities.
• Help with PR initiatives, press materials, and community outreach.

Skills

Social media management

Content creation

Copywriting

Brand storytelling

Project management

Digital marketing

Email marketing

CRM platforms

Public relations

Communication skills

Microsoft Office

Education

Post‑secondary education in marketing or related field

Tools

Graphic design

Photography

Video

Short‑form content creation

Job description

Marketing Coordinator

Gold’s Gym British Columbia is looking for a creative, organized, and digitally savvy Marketing Coordinator to join our team.

This role is ideal for someone who understands that great marketing is more than advertising — it’s about building a strong brand, creating engaging content, connecting with our community, and protecting and growing our online reputation.

Social Media & Content

• Support the Marketing Manager with the development and execution of Gold’s Gym BC’s social media strategy.
• Create, schedule, publish, and monitor engaging social media content, including captions, graphics, short-form video, photography, campaigns, promotions, and member-focused content.
• Identify opportunities to increase engagement, reach, brand awareness, and community interaction.
• Monitor social media trends and identify opportunities to keep content current and relevant.
• Maintain a consistent Gold’s Gym brand voice across digital channels.
• Work with club teams to identify member stories, events, staff highlights, promotions, and content opportunities.

Online Reputation & Community Engagement

• Monitor Gold’s Gym BC’s online reputation across social media, Google, and other relevant platforms.
• Monitor and respond to reviews, comments, messages, and online conversations in a timely and professional manner.
• Identify recurring member feedback and trends and communicate relevant insights to leadership.
• Help turn positive member experiences into testimonials, engagement, and brand storytelling.
• Assist with initiatives that strengthen our reputation and relationships within local communities.
• Escalate sensitive or significant customer concerns appropriately.

Marketing & Campaign Support

• Support the planning, execution, and monitoring of marketing campaigns and promotions.
• Assist with email marketing, CRM campaigns, digital marketing, paid advertising, events, and community initiatives.
• Assist with marketing materials, promotional assets, signage, and other brand collateral.
• Coordinate with internal teams, club leadership, vendors, and external partners as required.
• Research marketing, social media, fitness, and consumer trends to identify new opportunities.

Public Relations & Communications

• Assist with public relations initiatives, community outreach, and event marketing.
• Research, write, and assist with press releases and other public‑facing communications.
• Support local partnerships, community initiatives, and promotional activations.
• Help ensure Gold’s Gym BC is represented professionally and consistently across all public‑facing communications.

What We’re Looking For

We’re looking for someone who is creative, proactive, highly organized, and genuinely excited about social media and building brands.

The ideal candidate will have:

• Post‑secondary education in marketing, communications, business, public relations, or a related field is an asset.
• 1–3 years of experience in marketing, social media, communications, public relations, or a related field. Recent graduates are encouraged to apply.
• Strong understanding of social media platforms and digital marketing.
• Excellent written and verbal communication skills.
• Strong copywriting and storytelling abilities.
• Strong organizational and project management skills.
• Experience with social media management, content creation, email marketing, CRM platforms, or digital marketing tools is an asset.
• Experience with graphic design, photography, video, or short‑form content creation is an asset.
• Knowledge of public relations and reputation management is an asset.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Proficiency with Microsoft Office, including Word, Outlook, and Excel.
• A positive, professional, and collaborative approach.
• A passion for fitness, health, wellness, and the gym industry is an asset.
• Reliable transportation is required.

What We Offer

• Positive, rewarding, and collaborative team environment.
• Opportunity to contribute directly to a recognized fitness brand and local community.
• Opportunity to grow your marketing, social media, and communications experience.
• Competitive compensation.
• Complimentary Gold’s Gym membership.

Gold’s Gym British Columbia is an equal opportunity employer.

Only applicants under consideration will be contacted.

Flexible work from home options available.