Marketing and Social Media Coordinator

Why Wgq?; Quebec; On-site; CAD 45,000 - 60,000; Full time

Benefits offered by this job

Access to fitness center

Casual dress code

Ongoing training

Opportunities for advancement

Job summary

World Gym Québec is seeking a dynamic Marketing & Communications Coordinator with graphic design experience to create visuals for digital campaigns and manage our social media presence.

The role blends marketing coordination, graphic design, and community engagement, with a focus on increasing engagement, acquisition, and brand awareness across our Quebec locations.

Qualifications

• Bachelor’s degree in marketing, communications, graphic design, or related field.
• 1–3 years in marketing or social media with a strong design portfolio.
• Proficiency with Adobe Creative Suite and Canva.
• Experience with WordPress and content creation.
• Ability to work evenings and weekends.

Responsibilities

• Design visually engaging graphics for digital marketing campaigns.
• Develop, schedule, and monitor engaging content across social media platforms.
• Engage with members by responding to comments and messages.
• Create promotional materials for gym events and community initiatives.
• Track engagement metrics and refine content strategies.

Skills

Graphic design

Social media management

Content creation

Adobe Creative Suite

WordPress

Canva

Bilingual English/French

Education

Bachelor’s degree

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Canva

WordPress

Job description

World Gym is looking for a dynamic and versatile Marketing & Communications Coordinator with strong experience in graphic design. The ideal candidate will be responsible for creating engaging visuals for digital marketing campaigns and managing our social media presence while fostering a strong sense of community engagement.

With a genuine passion for fitness, creativity in content creation, and strong design expertise, this person will be responsible for developing impactful marketing strategies and using compelling graphics to increase engagement, acquisition, and brand awareness. This role requires a multifaceted approach combining marketing coordination, graphic design, and social media management.

If you have a passion for marketing, excellent communication skills, and a creative mindset, we would love to hear from you!

Who We Are

In 2009, our story began with a single fitness center and a plan to honor the legacy of our founder, Joe Gold. Today, we are a fitness family committed to empowering others to achieve their goals across twelve different locations throughout Quebec.

We believe wellness should not be exclusive or intimidating. It should be accessible to everyone and celebrated with youthful confidence and fearless enthusiasm. We also take employee well-being and personal growth to heart. Our teams focus on initiatives related to mental and physical health, diversity and inclusion, engagement, and recognition. This also includes our many mindfulness programs, helping our teams build meaningful connections, lead with intention and kindness, and bring their best selves to work and to life.

Our journey continues into this new era of wellness as we focus more than ever on the customer experience and best practices.

What We Offer

• Access to the fitness center and Athletics program
• Casual dress code
• Ongoing training related to your position
• Exciting opportunities for advancement

Responsibilities

• Design and create visually engaging graphics for digital marketing campaigns while ensuring consistency with the World Gym brand.
• Develop, schedule, and monitor engaging content, including images, videos, and copy, across social media platforms such as Instagram, Facebook, and TikTok to attract attention and drive engagement.
• Respond to member comments, messages, and feedback in real time while maintaining a positive and interactive online presence.

Event Promotion & Community Engagement

• Create visually impactful promotional materials, including social media posts, flyers, and banners, for gym events, special classes, and community initiatives while ensuring alignment with the gym’s brand and objectives.
• Engage with the community through creative content that encourages participation and strengthens members’ sense of belonging.
• Use graphic design skills to create dynamic content that generates excitement and drives attendance at events and promotions.

Cross-Functional Collaboration & Performance Tracking

• Work closely with internal teams, including sales, coaches, and design, to ensure consistent communication across campaigns and events.
• Track social media engagement metrics such as likes, shares, comments, and clicks, and use insights to refine content strategies and improve visual appeal.
• Ensure timely communication and coordination of marketing initiatives across different channels while meeting deadlines and maximizing impact.

Content Creation & Brand Alignment

• Maintain and update content across the website, blog, and social media platforms, ensuring that all visuals, graphics, and messaging remain aligned with the World Gym Québec brand.
• Develop graphic materials that resonate with the target audience, from social media posts to email newsletters, helping drive strong engagement and acquisition.

Administrative & Marketing Support

• Assist with managing the marketing budget, ensuring campaigns follow financial guidelines while delivering results.
• Support administrative tasks such as preparing presentations, organizing meetings and events, and managing the inventory of marketing materials.

Requirements

• Full-time position, 40 hours per week.
• Bachelor’s degree preferred in marketing, communications, graphic design, or a related field.
• 1 to 3 years of experience in marketing, social media management, or a similar role, with a strong portfolio of graphic design work such as campaign visuals and social media content.
• Proficiency with graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), content creation tools such as Canva, and WordPress.
• Strong ability to design and execute visually impactful campaigns that generate engagement and acquisition.
• Strong knowledge of social media platforms, including Instagram, Facebook, and TikTok, and familiarity with social media management tools.
• Ability to create, manage, and analyze social media content that connects with the fitness community.
• Availability to work evenings and weekends to engage with the gym community during peak hours.
• Excellent written and verbal communication skills in both French and English.
• Ability to adapt the tone of content and communicate with diverse audiences.
• Ability to work independently while collaborating effectively within a team to achieve marketing objectives.
• Passion for fitness and promoting a healthy lifestyle.

Preferred Qualifications

• Experience in community management or working with fitness/wellness brands.
• Strong organizational skills and the ability to manage multiple projects simultaneously.