Marketing Coordinator

Njoyn; Toronto; On-site; CAD 48,000 - 68,000; Full time

Benefits offered by this job

Retirement Planning Program

Generous vacation days

Job summary

CIHI is seeking a Marketing Operations Coordinator to support marketing campaigns and automation. You will collaborate with teams to create content, coordinate email campaigns, and report on performance. The role involves managing assets, webinars, and audience segmentation to drive engagement.

Primary locations are Toronto or Ottawa, with a focus on healthcare communications and digital marketing. Fluency in English is required; bilingualism is an asset.

Qualifications

• Undergraduate degree in Marketing, Business Administration, Communications or related field.
• 1-3 years of marketing coordination and digital marketing experience.
• Experience with Google Analytics, Web Content Management and SharePoint.
• Experience using marketing automation platforms such as Adobe Marketo is an asset.
• Strong written and verbal communication and MS Office skills.

Responsibilities

• Assist the Marketing Operations Team in developing materials aligned with CIHI’s goals.
• Coordinate content with internal teams for website and email campaigns.
• Support digital campaigns, monitor performance and report insights.
• Coordinate webinars and virtual events from promotion to follow-up.
• Develop and maintain campaign assets like emails, landing pages, and forms.
• Collaborate with stakeholders to ensure timely campaign delivery.

Skills

Marketing coordination

Digital marketing

Communication

Team collaboration

Education

Undergraduate degree in Marketing or related

Tools

Google Analytics

SharePoint

Web Content Management

Adobe Marketo

Job description

We are an organization comprised of industry thought leaders who are passionate about health data and want to make a difference in the health care field. We are an independent, not-for-profit organization and together with our partners we provide essential information on Canada's health systems, enabling decisions that lead to healthier Canadians. As a valued member of the CIHI team, you and your work will have a pivotal role in the evolution of Canada's health care systems.

CIHI is recognized as an exceptional place to work that embraces diversity, respect, integrity, collaboration and innovation. Learn about our Equity, Diversity and Inclusion Strategy and the work being done to create a more inclusive and welcoming organization by focusing on how we learn, govern and practise.

At CIHI, we recognize what matters to our employees. Some of the benefits of working at CIHI include

• Retirement Planning Program
• Generous vacation days for permanent and long-term contracts
• Work-life balance
• Learning and Professional Development Program
• Flexible benefits program from your first day on the job for permanent and long-term contracts

Why is this role important?

The Marketing Operations Coordinator is responsible for coordinating and supporting marketing activities to increase awareness, engagement and growth amongst our healthcare community. This role collaborates with various teams to support the implementation of marketing campaigns and marketing automation activities that effectively communicate CIHI’s value proposition to healthcare professionals, stakeholders and clients. Working as part of the Marketing Operations team, the Coordinator supports digital campaign delivery using marketing automation tools such as Adobe Marketo, including email campaigns, audience segmentation, automated communications, webinars and campaign reporting.

What you'll do

• 1. Assist the Marketing Operations Team in the development of marketing materials and communications that are tailored to CIHI’s target audiences and aligned with CIHI’s corporate strategic goals and priorities.
• 2. Liase with various internal departments (e.g. editing, translation, design and web) to produce and coordinate content that supports marketing initiatives on various channels including website, and email campaigns.
• 3. Help coordinate and execute digital marketing activities, including email campaigns and automated communications; Monitor and report on campaign performance and use key findings to support continuous improvement of marketing efforts;
• 4. Work alongside the Marketing Operations team members to coordinate virtual events, such as webinars, , including promotion, registration, email communications and post event follow up engagement.
• 5. Support the development and maintenance of marketing campaign assets, including emails, landing pages, forms and audience segments
• 6. Work closely with CIHI’s internal stakeholders and Marketing Operations team members to coordinate campaign requirements and support timely campaign delivery.

What you'll bring to the table

• Undergraduate degree in Marketing, Business Administration, Communications or related field, or equivalent combination of education and related experience.
• 1-3 years of experience in marketing coordination, digital marketing, and/or client support,
• Experience with Google Analytics, Web Content Management and SharePoint.
• Experience using digital marketing or email marketing tools and platforms;
• Experience with marketing automation platforms such as Adobe Marketo is an asset.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Proficiency in Microsoft Office tools and collaboration tools.
• Understanding of the benefits of developing and using customer personas.
• Understanding of marketing automation, email marketing and audience engagement principles.
• Strong interpersonal skills and ability to excel in a team environment including demonstrating initiative and taking ownership of work.
• Strong attention to detail and commitment to quality with the ability to multi-task.
• Familiarity with HTML/CSS as it relates to email marketing and landing pages is an asset.

Additional Requirements

• Primary locations: Toronto or Ottawa.
• Must comply with all CIHI workplace policies, including privacy and confidentiality.
• Fluency in English is required, bilingualism in both official languages is an asset.

To find out more about this role and other exciting opportunities visit our website at www.cihi.ca and check out our 'Careers' section.

We thank all those who apply, however, only candidates selected for an interview will be contacted.

At CIHI we are committed to fostering an inclusive, barrier-free and accessible environment. Part of this commitment includes arranging accommodations to ensure an equitable opportunity to participate in the recruitment and selection process. If you require an accommodation, we will work with you to meet your needs.

Please note the CIHI Recruiting Team uses email to communicate with applicants. Please make sure your profile has an updated email address that is checked regularly, including the junk/spam mail folder, as we send time sensitive emails (i.e. testing and interview bookings).

Data Privacy and Record Retention Notice

In accordance with Ontario’s legislation, CIHI is required to retain copies of this job posting and all associated application materials for a minimum of three (3) years from the date the posting is removed from public view.

By submitting your application, you acknowledge that your personal information and application data will be stored securely in our systems for this mandatory retention period to ensure compliance with provincial employment standards.