Digital Marketing Engagement Specialist

CI Financial Corp.; Toronto; On-site; CAD 55,000 - 95,000; Full time

Benefits offered by this job

Modern HQ location near Union Station

Training Reimbursement

Paid Professional Designations

Employee Savings Plan (ESP)

Corporate Discount Program

Enhanced group benefits

Parental Leave

Top–up program

Paid time off for Volunteering

Job summary

CI Financial Corp. is seeking a detail-oriented Marketing Specialist, Digital Engagement to join its marketing team in Toronto. The role focuses on executing email campaigns with Salesforce Marketing Cloud, optimizing automation, and driving digital engagement.

Ideal candidates have 2+ years in digital marketing and proficiency with Salesforce Marketing Cloud. The position is office-based, with four days onsite per week, and offers a base salary ranging from $55,000 to $95,000 CAD, plus a bonus

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2+ years of digital marketing experience with a focus on marketing automation or email marketing.
• Proficiency in Salesforce Marketing Cloud.
• Familiarity with Salesforce & Adobe suite of tools is a plus.
• Strong analytical skills and data‑driven decision making.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with HTML, CSS, and email design best practices is a plus.

Responsibilities

• Design, implement, and manage automated marketing campaigns using Salesforce Marketing Cloud.
• Develop and optimize campaign journeys and segmentation strategies.
• Collaborate with multiple lines of business to support omnichannel content.
• Maintain and document marketing automation processes and workflows.
• Create compelling email content, landing pages, and digital assets.
• Stay up-to-date with industry trends and best practices in marketing automation.

Skills

Marketing automation

Email marketing

Salesforce Marketing Cloud

Data analysis

HTML/CSS familiarity

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Salesforce Suite

Adobe Suite

Job description

At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to grow through stretching themselves, where they can work on innovative products and projects, and where employees are supported and engaged in doing so. We are seeking a detail-oriented and innovative Marketing Specialist, Digital Engagement to join our marketing team. The ideal candidate will have a strong background in executing email campaigns and hands‑on experience with Salesforce Marketing Cloud. Managing campaigns from concept through execution. This role is critical in optimizing our marketing automation processes to drive digital engagement and enhance campaign performance.

WHAT YOU WILL DO

• Marketing Automation Management: Design, implement, and manage automated marketing campaigns using Salesforce Marketing Cloud. Develop and optimize campaign journeys, segmentation strategies, tool functionality to improve engagement and performance. Collaborate with multiple lines of business to support our Omnichannel content. Maintain and document the marketing automation processes, procedures, programs, and workflows between CI’s various applications.
• Data Analysis and Reporting: Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement. Utilize Salesforce reporting tools to create reports that track KPIs and campaign effectiveness and build audiences.
• Integration and Coordination: Collaborate with cross‑functional teams (sales, product, content) to ensure cohesive marketing strategies and messaging. Integrate Salesforce Marketing Cloud with other marketing technologies and CRM systems.
• Content Development: Assist in creating compelling email content, landing pages, and other digital assets tailored to various audience segments. Ensure all content aligns with brand guidelines and marketing objectives.
• Best Practices and Training: Stay up‑to‑date with industry trends and best practices in marketing automation and digital marketing. Support team members in using Salesforce Marketing Cloud and best practices for campaign execution.

WHAT YOU WILL BRING

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2+ years of experience in digital marketing, with a focus on marketing automation or email marketing.
• Proficiency in Salesforce Marketing Cloud.
• Familiarity with the Salesforce & Adobe suite of tools is a plus.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast‑paced environment.
• Familiarity with HTML, CSS, and email design best practices is a plus.

This role follows our in office work model and requires employees to be onsite four days per week to support collaboration and business needs.

The anticipated base salary range for this position is$55,000 to $95,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a bonus program.

WHAT WE OFFER

• Modern HQ location within walking distance from Union Station
• Training Reimbursement
• Paid Professional Designations
• Employee Savings Plan (ESP)
• Corporate Discount Program
• Enhanced group benefits
• Parental Leave
• Top–up program
• Paid time off for Volunteering

CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms. Since 1965, we have consistently anticipated and responded to the changing needs of investors. We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice. Our commitment to the highest levels of performance means that whatever their position, CI employees must be comfortable in a fast‑paced environment that will stretch them to tap into their highest potential. Employees with a healthy dose of ambition, a desire to commit to a curious mindset for continuous learning, and a willingness to go the extra mile thrive at CI.

We are focused on building a diverse and inclusive workforce.

A Supportive Environment for Success: We offer an in‑office environment, competitive benefits, and a supportive workplace to help our employees thrive both personally and professionally.

CI Financial Corp. and all of our affiliates (“CI”) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process please contact us at [e-mail], or call 416-364-1145 ext. 4747.