Marketing Content Consultant

CNA Insurance; Toronto; On-site; CAD 60,000 - 90,000; Full time

Job summary

CNA Insurance is seeking an Integrated Marketing Content Consultant who will develop and manage brand marketing content for internal and external audiences. The role involves overseeing a content strategy that aligns with the company’s strategic objectives while driving engagement and market positioning. Candidates should possess exceptional writing and analytical skills, with 3-5 years of relevant experience in content marketing.

Qualifications

• Minimum of three to five years of work experience in content marketing.
• Ability to create content for diverse audiences.
• Strong financial acumen and resource management skills.

Responsibilities

• Lead contributor to the development of impactful content.
• Manage a global content library ensuring resources are accurate and organized.
• Analyze content marketing performance using data-driven insights.

Skills

Writing

Editing

Storytelling

Analytical skills

Collaboration

SEO knowledge

Organizational skills

Education

Bachelor’s degree in Marketing, English, Journalism, Communications, or related discipline

Tools

Google Analytics

Hootsuite

Marketo

Unily

Job description

You have a clear vision of where your career can go. And we have the leadership to help you get there. At CNA, we strive to create a culture in which people know they matter and are part of something important, ensuring the abilities of all employees are used to their fullest potential.

Under the direction of the Director, Marketing & Communications, the Integrated Marketing Content Consultant manages the creation, editing, review and distribution of new and existing brand and marketing content for internal and external users to help position the company in the market, maintain product awareness, and drive strategic objectives. This role is responsible for assisting in executing successful, integrated content strategy campaigns for customers through diverse communication channels. The role will also be responsible for modernizing CNA’s approach to content development to become scalable, personalized, and aligned with company’s strategic goals resulting in the creation of integrated content that educates target markets and drives business results. This role supports the governance of CNA’s brand voice and visual identity.

JOB DESCRIPTION:

Essential Duties & Responsibilities

Performs a combination of duties in accordance with departmental guidelines:

May perform additional duties as assigned.

· Assist with developing the integrated content strategy:provide strategic insight to help develop and implement a sales-enabling, integrated content strategy in alignment with enterprise and business unit goals.

· Content development:Lead contributor to strategy and development of impactful, insightful content that provides value and impact to the sales cycle, leveraging industry-specific and industry-adjacent topics. Includes SME interviewing and production of integrated content. Develop high-quality, creative, and engaging content to support the business goals, such as: blogs, sell sheets/brochures, newsletter, risk control resources, whitepapers, social media posts, intranet articles, video, etc.

· Content management:Manage a global content library ensuring resources are organized, accessible, bilingual, and accurate/up to date. Transform the content creation process to be repeatable and scalable. support the strategy on how to effectively create and repurpose integrated content to optimize personalization and audience targeting.

· Manage & distribute Omnichannel content:Manage and distribute content across multiple owned and paid channels (digital/web, social media, email, Intranet, event, print, etc.) using tools including Hootsuite, Marketo, and Unily.

· Data & Analytics:Strong analytical skills to interpret data and adjust strategies accordingly. Ability to utilize Google Analytics and other data points to analyze and interpret data as well as set KPI’s that help drive profitable growth. Analyze content marketing performance with actionable takeaways.

· Effectively manage deadlines:prioritize and reprioritize content development based on business goals. Act with a sense of urgency.

· Leverage technology to enable optimization:Effectively manage and embrace the use of existing or emerging technology-based resources (i.e. Digital Asset Management untapped capabilities, AI, etc.).

· Strategic Collaboration and Adaptability: Consistently align and calibrate efforts with enterprise and BU goals in close partnership with the Marketing Director. Demonstrate a deep understanding of audience pain points, opportunities, and goals.

· Interdisciplinary, Holistic Thinking:Identify areas of opportunity to help cross-promote BU services and capabilities by leveraging and creatively repurposing content.

Reporting Relationship Directoror above

Skills, Knowledge & Abilities

Proven track record of exceptional writing, editing, and storytelling skills with the ability to translate technical and/or complicated information into clear, concise prose appropriate for various targeted audiences.

· Ability to create content for diverse audiences.

· Ability to govern brand voice and visual identity across all channels to ensure positive and consistent brand experience whether online or offline. Ability to successfully lead and operate in a deadline-oriented culture.

· Innovator with ability to learn and embrace emerging technology and automation to drive operational efficiencies.

· Strong organization skills and the ability to manage multiple works streams in parallel.

· Previous experience operating within an integrated content marketing organization.

· Knowledgeable of search engine optimization (SEO) best practices and content distribution channels.

· Strong analytical skills to interpret data and adjust strategies accordingly.

· Strong interpersonal and collaboration skills with the ability to effectively communicate and interact with internal and external business partners.

· Financial acumen and the ability to effectively manage resources against budget.

Education & Experience

· Bachelor’s degree in Marketing, English, Journalism, Communications, or related discipline or equivalent.

· Minimum of three to five years of work experience

At CNA, we are committed to providing equal employment opportunities to all employees and applicants. It is our policy to provide equal employment opportunities to employees and applicants based on job-related qualifications and ability to perform a job. If you require an accommodation during the hiring process or upon hire, please inform Human Resources. If a selected applicant requests accommodation during the recruitment process, CNA will consult with the applicant in order to provide suitable accommodation that takes into account the applicant’s accessibility needs.