Content Marketing Specialist

StoreForce Solutions; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Content Marketing Specialist to enhance brand awareness and engagement through compelling content creation. This role involves crafting impactful copy for diverse platforms, optimizing for SEO, and collaborating with cross-functional teams to drive marketing initiatives. The ideal candidate will possess strong storytelling abilities, attention to detail, and a passion for the retail sector. Join a dynamic team where your contributions will directly influence the success of leading retail brands while enjoying a flexible work environment and a range of employee benefits.

Benefits

Flexible schedule and work from home policy

Casual work environment

Employer-paid health benefits

RRSP Matching

Company paid training

Extended Long Weekends

Employee Referral Program

Dedicated Employee Assistance Program (EAP)

Qualifications

• 5-7 years of B2B marketing experience, preferably in technology.
• Strong written communication and storytelling skills are essential.

Responsibilities

• Create engaging content for various marketing channels.
• Develop and execute a content strategy aligned with marketing goals.
• Collaborate with teams to support internal and external initiatives.

Skills

Written Communication

Storytelling

SEO Optimization

Detail Orientation

Collaboration

Self-motivation

Education

University Graduate in Marketing

University Graduate in Communications

University Graduate in Business

Tools

Adobe Creative Suite

Job description

StoreForce is deeply passionate about Specialty Retail – it’s in our roots. Every day we strive to help Specialty Retailers set a new standard for operational excellence and accelerate their results. We focus on building intuitive and powerful, made-for-retail software and support them with experienced, knowledgeable retail professionals who have walked in their shoes.

Our goal is to help Specialty Retailers around the world consistently deliver amazing customer experiences. With your help, Specialty Retailers will continue to look to StoreForce as the single most powerful tool they can have to run their Store Operations and maximum results.

OVERVIEW

The Content Marketing Specialist is responsible for creating brand and marketing content across all communication touchpoints to promote brand awareness, increase interest and engagement, and aid in lead generation. We are looking for someone who has a strong written communication background, with the ability to craft compelling, clear, and engaging copy that resonates with our target market. This role requires excellent storytelling skills, a keen eye for detail, and the versatility to adapt tone and style for various channels. This role reports to the Marketing Director and collaborates with all cross functional teams and partners to support marketing initiatives. This role is based in our Toronto office.

WHAT YOU'LL DO

1. Content Creation -

• Produce high-quality, creative impactful copy in a fast-paced environment to support our marketing strategies.
• Collaborate with senior leadership team and thought leaders to facilitate the creation of authoritative and engaging written content.
• Develop a variety of content, including one-pagers, infographics, ads, blogs, social media, podcasts, website, and marketing collateral with a focus on thought leadership in the B2B Retail space.
• Optimize content for SEO to improve visibility and drive organic growth.
• Create and refine testimonials, client quotes, and case studies to highlight the value of our solutions.
• Support the graphic designer with design tasks, graphics, video formatting, presentations, internal collateral, and more.
• Research and work with third-party publications, agencies, partners, as needed to extend content reach and influence.
• Identify opportunities to repurpose content and organize a content library to streamline future use.

1. Content Strategy -

• Develop and execute a content strategy that aligns with our marketing objectives, ensuring we are resonating with our personas and thinking outside the box.
• Differentiate our brand from competitors by creating results-driven content that generates leads.
• Maintain a content calendar based on strategic initiatives, seasonality, and trends in the B2B Retail space. Manage deadlines and ensure consistent content delivery.
• Act as a brand advocate, ensuring that all content aligns with our brand voice and overall marketing strategy.
• Work closely with cross-functional teams including sales, product, client success team, and design, to create content, support internal and external initiatives.
• Identify and share relevant third-party thought leadership content that aligns with our brand and adds value to our audience.
• Track, measure, and report on the performance of content across our platforms to identify opportunities, optimize content, and improve engagement.

QUALIFICATIONS

Competencies Required:

• Integrity – Ethical and honest. Maintains principle when faced with challenge;
• Communication – Good oral and written communication skills. Able to deliver clear and concise information; demonstrates the ability to adapt to the audience;
• Detail Oriented – Able to think and articulate in very simple terms. Keen eye for detail and the ability to identify missing pieces. Organized and able to prioritize multiple responsibilities;
• Self-motivated – Identifies what needs to be done and takes action; Contributes new ideas; looks for ways to add value;
• Agility – Able to manage multiple priorities and a complicated schedule; maintains focus and composure.
• Team Player - Collaborates with others; genuinely enjoys being a part of a team and shows support and interest towards co-workers.
• Results Focused - Demonstrates a desire for achieving results; is energized by achieving the goal.

EXPERIENCE / KNOWLEDGE

• Post-secondary education: University graduate in marketing, communications or business;
• 5-7 years’ experience in marketing for a B2B technology company (retail technology an asset);
• Experience using Adobe creative suite;
• Knowledge of SEO.

WHY WORK WITH US AT STOREFORCE

StoreForce is growing quickly – it’s the kind of place you can make a real impact. We thrive on change, collaboration, and trust; and are fueled by a mutual passion for Specialty Retail. At StoreForce you’ll have the chance not only to work with some amazing people, but also with some of the world’s best retail brands.

We invest in our people, celebrate diversity, and foster a space for you to learn and grow, every day. Some of our employee’s favourite workplace perks include:

• Flexible schedule and work from home policy;
• Casual work environment in modern and bright office spaces;
• Employer-paid health benefits including a Health Spending Account;
• RRSP Matching with First Time Home Buyer support;
• Company paid training and professional development;
• Extended Long Weekends and Religious Observance Days;
• Employee Referral Program;
• Dedicated Employee Assistance Program (EAP).

StoreForce is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment that is diverse and inclusive. This starts by welcoming and encouraging applications from all individuals including those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.