Marketing & Communications Officer

University of Toronto; Ontario; On-site; CAD 75,000 - 97,000; Full time

Job summary

The University of Toronto seeks a Marketing & Communications Officer in the Rotman School of Management. This role focuses on enhancing digital visibility and optimizing website functionality while leveraging data insights to support strategic decision-making. Candidates with a Bachelor's degree and at least four years of relevant experience are encouraged to apply.

Qualifications

• 4 years of experience in a similar role.
• Experience with web content management.
• Understanding of AODA requirements for accessibility.

Responsibilities

• Optimize website functionality and create engaging content.
• Analyze digital marketing data and provide actionable insights.
• Manage website infrastructure and provide technical support to staff.

Skills

Analytical skills

Interpersonal skills

Communication skills

Content creation

Photography skills

Videography skills

Education

Bachelor's Degree

Tools

Content Management Systems (CMS)

Data visualization tools

Adobe Suite

Job description

Join to apply for the Marketing & Communications Officer role at University of Toronto

Join to apply for the Marketing & Communications Officer role at University of Toronto

Faculty/Division: Joseph L. Rotman School of Management

Department: Rotman Commerce

Campus: St. George (Downtown Toronto)

Position Number: 00058167

Description:

About us:

The Rotman School of Management is part of the University of Toronto, a global centre of research and academic excellence at the heart of Canada’s commercial and financial capital. Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose: to create value for business and society. We make a fundamental promise – Here’s where it changes – to our students, our partners and the broader community. Everyone at Rotman, faculty and staff, plays a role in bringing that promise to life.

Your opportunity:

The Rotman Commerce program is offered jointly by the Rotman School of Management and the Faculty of Arts and Science. It is a highly respected program within the business, financial and academic communities. Rotman Commerce serves approximately 3,300 in-program undergraduate business students as well as over 18,000 graduates of the Bachelor of Commerce program. Rotman Commerce offers its students a rich and rigorous academic program alongside ample opportunities to develop themselves personally and professionally.

The Marketing and Communications Officer with a Digital Analytics & Systems Development focus will leverage data insights to optimize website functionality, enhance our digital visibility, and inform strategic decision-making.

This role will focus on optimizing the department's website,including content creation, analyzing digital marketing data, and contributing to overall digital strategy. Focusing on website functionality, SEO, and data-driven decision-making, along with having the ability to create engaging content, this position will ensure the department's online presence is impactful and achieves targeted outcomes. This role is critical to supporting major upcoming initiatives, including the migration of our publications to digital formats, staff training and the implementation of new content and digital asset management systems.

Your responsibilities will include:

• Analyze digital marketing data and provide actionable insights
• Manage and maintain website infrastructureand security; manage and maintain video hosting infrastructure
• Provide technical support and training to staff on website management and CRM usage
• Play a key role in the migration of our two major marketing publications to fully digital formats, including website architecture, content integration, and technical troubleshooting
• Research, recommend, and implement a Digital Asset Management (DAM) system to streamline content storage and accessibility
• Contribute to research and scoping of potential Content Management Systems (CMS) and manage the migration to a new platform, if applicable
• Create engaging content (written, visual, and video) for various platforms
• Ensure brand consistency across all platforms

Essential Qualifications:

• Bachelor's Degree or acceptable combination of equivalent education and experience
• Minimum four (4) years of experience in a similar role, with a demonstrable track record of website management, data analysis and content creation
• Experience with web content management systems
• Understanding of AODA requirements as they apply to design and creating accessible documents
• Strong analytical skills and experience with data visualization tools
• Excellent interpersonal skills and ability to present ideas in print and web formats
• Experience with Content Management Systems (CMS) is strongly preferred
• Excellent verbal and written communication skills; ability to edit and proofread
• Ability to work effectively with faculty, staff, and students
• Proven photography and videography skills, including the ability to capture high-quality images and videos using a smartphone and DSLR camera equipment. Familiarity with image and video editing software (e.g., Adobe Suite) is a must

Assets (Nonessential):

• Familiarity with Digital Asset Management (DAM) systems

To besuccessful in this role you will be:

• Diplomatic
• Motivated self-learner
• Multi-tasker
• Organized
• Resourceful

Closing Date: 06/16/2025, 11:59PM ET

Employee Group: USW

Appointment Type: Budget - Continuing

Schedule: Full-Time

USW Pay Band 11 -- $75,223. with an annual step progression to a maximum of $96,196. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.

Job Category: Communication/Media/Public Relations

Lived Experience Statement

Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

Diversity Statement

The University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see http://uoft.me/UP.

Accessibility Statement

The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact [e-mail].

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Education, Marketing, and Public Relations

• Industries

  Higher Education, Marketing Services, and Public Relations and Communications Services

Referrals increase your chances of interviewing at University of Toronto by 2x

Sign in to set job alerts for “Marketing Communications Officer” roles.

Greater Toronto Area, Canada CA$70,000.00-CA$70,000.00 1 day ago

Manager, Communications & Change Management

Marketing - Content Creator, Social Media (8 Month Contract)

Marketing Specialist (12 Month Contract)

Social Media Specialist - CEO and Employer Branding (1 year contract)

Richmond Hill, Ontario, Canada 1 year ago

Richmond Hill, Ontario, Canada 3 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.