Marketing & Communications Manager

GMS Canada: CAN; Canada; On-site; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Competitive pay

401(k) plan with company match

Paid time off (vacation, sick, holiday

Medical, dental, vision benefits

Job summary

SRS Distribution Inc. is seeking an experienced Marketing Manager to join GMS Canada. You will design and execute strategic campaigns to boost brand awareness, customer engagement, and sales growth across Canadian markets.

The ideal candidate holds a bachelor’s in marketing or related field and at least 5 years in marketing, with strong digital, analytics, and cross-functional collaboration skills. This role offers competitive compensation and benefits in a dynamic environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of marketing experience with proven success in strategy development and execution.
• Strong knowledge of digital marketing tactics and tools including SEO, SEM, social media, and analytics.

Responsibilities

• Develop and execute comprehensive marketing plans and campaigns to promote products/services, increase brand visibility, and drive sales.
• Lead market research to identify audiences, trends, and competitor insights to inform brand guidelines and tactics.
• Oversee creation of marketing materials including website content, ads, swag, social media content and communications.
• Manage digital channels (SEO, SEM, email, social media) to optimize reach and conversions.
• Analyze marketing data and ROI to make data-driven optimization recommendations.
• Collaborate cross-functionally with sales and other teams to align marketing with business objectives.
• Stay updated on industry trends and emerging technologies to improve strategies and tactics.
• Manage marketing budget, allocate resources, and track expenses to ensure ROI.

Skills

Marketing strategy

Digital marketing

Brand management

Analytics

Communication

Education

Bachelor’s degree in Marketing/Business

Tools

SEO/SEM tools

Social media platforms

Analytics platforms

Job description

Position Purpose

We are seeking an experienced and innovative Marketing Manager to join our dynamic team at GMS Canada. The Marketing Manager will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, customer engagement, and sales growth. The ideal candidate will have a strong background in communications, marketing strategy, digital marketing, and brand & event management.

Key Responsibilities

• Develop and execute comprehensive marketing plans and campaigns to promote company products/services, increase brand visibility, and drive sales.
• Lead market research efforts to identify target audiences, market trends, and competitor analysis to inform brand guidelines, strategies, and tactics.
• Oversee the creation of marketing materials, including website content, advertising materials, swag/ company peripherals, social media content, and communications.
• Manage digital marketing channels, including SEO, SEM, email marketing, social media, and online advertising campaigns to optimize reach and conversion.
• Analyze marketing data and metrics to evaluate campaign performance, ROI, and customer insights, and make data-driven recommendations for optimization.
• Collaborate cross-functionally with sales and other teams to ensure alignment of marketing initiatives with business objectives.
• Stay updated on industry trends, best practices, and emerging technologies to continuously improve marketing strategies and tactics.
• Manage marketing budget, allocate resources effectively, and track expenses to ensure cost-effectiveness and ROI.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of experience in marketing, with a proven track record of developing and executing successful marketing strategies.
• Strong knowledge of digital marketing tactics and tools, including SEO, SEM, social media, and analytics platforms.
• Excellent analytical skills, with the ability to interpret marketing data and metrics to drive insights and decision‑making.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross‑functional teams and stakeholders.
• Creative thinking and problem‑solving abilities, with a passion for innovation and continuous improvement.

Compensation

The (range of) compensation for this position is $55,200.00 to $65,100.00.

Job Location

GMS Family of Locations - Concord 635 Westburne Dr Concord, ON L4K 4Z1.

Equal Employment Opportunity

As an Equal Employment Opportunity (EEO) employer SRS Distribution Inc., including all its subsidiaries, provides job opportunities to qualified individuals without regard to actual or perceived race, color, creed, religion, national origin, sex, gender, age, disability, gender identity, sexual orientation, citizenship status, uniform service, veteran status, marital status, genetic information, physical or mental disability, or any other characteristic in accordance with applicable federal, state, and local EEO laws.

Accommodation Request

If you are an individual with a disability or a disabled veteran and require a reasonable accommodation in applying for any posted position, please contact Human Resources at US: 855.556.3221, or by email to: [e-mail] with the nature of your accommodation request and include the Business name, location and title of the job opening. Please allow one (1) business day for a reply.

Background Check

All employment offers are contingent upon successful completion of a background check and drug screen, as permitted by law.

Benefits

Competitive weekly/bi-weekly pay, discretionary bonuses, 401(k) with company match, Employee Stock Purchase Plan, paid time off (vacation, sick, volunteer, holidays, birthday, floating), medical/dental/vision, flexible spending accounts, company-paid life and short-term disability, plus optional long-term disability, and additional life insurance. All benefits subject to eligibility.

Competitive salaries for all team members paid weekly 401(k) Retirement Plan with company matching Employee Stock Purchase Plan Paid Vacation, Sick Time, Holidays, Birthday, and Floating Holidays Paid Parental Leave Medical, Dental and Vision Benefits Flexible and Dependent Care Spending Accounts Company paid Life insurance and Short-Term Disability Additional Life Insurance and Long-Term Disability also offered Safety Program with Bonuses for our Drivers Employee Referral Bonus Program

Agency Policy

Should a Candidate be submitted to fill a position by a recruiting or staffing services agency (“Agency”), the Company has no obligation to pay the Agency any fee for submission, offer, placement or any service without a fully executed contract of service covering the engagement.

About SRS Distribution

SRS Distribution Inc., a wholly owned subsidiary of The Home Depot, consists of a family of industry-leading, independent roofing distributors. SRS has grown rapidly through acquisitions and the opening of multiple new locations since the February 2008 inception. This continual growth has established SRS as one of the fastest growing building products distribution companies in the U.S. The goal of SRS is to form the strongest national network of independent roofing and building product distributors with the most talented team of people working together to deliver the industry's best products and services. In addition to our commitment to customer focus, SRS strives to become the preferred employer in the industry with highly motivated and engaged employees operating in an entrepreneurial culture where the corporate office works for the field and not the reverse. Make money, have fun and give back with us! Find out more at www.srsdistribution.com.