Marketing Brand Strategy & Communications

Agilus Consulting Group; Calgary; On-site; CAD 69,000 - 76,000; Full time

Job summary

Agilus by Synergie in Calgary, Alberta, seeks a Marketing Brand Strategy & Communications professional on a 12‑month contract. Lead end‑to‑end BTL campaigns, craft strategic briefs with product and CVP owners, and partner with agencies and cross‑functional teams to strengthen brand equity and customer experiences across fuels, EV, retail, and loyalty.

You will measure campaign impact, manage agency contracts and budgets, and align execution with governance and legal standards while supporting

Qualifications

• 4+ years of progressive experience in Brand Marketing or Marketing Communications.
• Proven end-to-end BTL campaign experience.
• Strong advertising development and creative production knowledge.
• Experience managing agency relationships, contracts, and performance reviews.
• Excellent stakeholder management and analytical skills.

Responsibilities

• Lead end-to-end delivery of BTL marketing activations aligned with objectives.
• Develop strategic marketing briefs with Product and CVP owners.
• Coordinate agency partners to ensure quality and brand compliance.
• Measure campaign effectiveness and translate results into recommendations.
• Manage agency contracts, scopes of work, and budgets.
• Oversee budgeting, forecasting, invoicing, and variance reporting.
• Ensure brand governance, legal compliance and operational standards.
• Collaborate cross-functionally to deliver integrated campaigns.

Skills

Brand Marketing

Marketing Communications

Integrated Marketing

Campaign Management

Budget Management

Stakeholder Management

Project Management

Analytical Skills

Job description

Marketing Brand Strategy & Communications Role Open Now! - 12 Month Contract

Agilus by Synergie is recruiting for a Marketing Brand Strategy & Communications in the oil & gas industry in Calgary, Alberta. Are you a marketing professional who thrives at the intersection of brand strategy, communications, and execution? This is an exciting opportunity to join a dynamic marketing team responsible for delivering customer-focused campaigns that influence millions of consumer interactions across a leading mobility and retail network.

In this role, you will partner with product owners, agencies, and cross-functional stakeholders to develop and execute impactful BTL marketing initiatives that drive business growth, strengthen brand equity, and enhance customer experiences across fuels, EV solutions, convenience retail, and loyalty offerings. Total rewards: $50.00 - $55.00 hourly.

• Exposure to large-scale national marketing campaigns and integrated communications strategies
• Influence customer experiences across retail, mobility, energy, and convenience channels
• Collaborate with senior leaders, agency partners, and cross-functional stakeholders
• Support innovative initiatives related to the energy transition and EV adoption
• Manage meaningful marketing investments and contribute to high-impact business decisions
• Work in a visible role where your contributions directly influence commercial outcomes
• Expand your expertise in brand strategy, customer communications, data-driven marketing, and campaign optimization

Compensation rate is currently TBD and subject to change based on business requirements and candidate experience. Any rate discussed at this stage should be considered tentative and not guaranteed.

Responsibilities

• Lead the end-to-end delivery of BTL marketing activations aligned with business objectives and customer insights
• Partner with Product and Customer Value Proposition (CVP) owners to develop clear and strategic marketing briefs
• Coordinate agency partners to ensure high-quality, timely, and brand-compliant execution
• Measure campaign effectiveness and translate results into actionable recommendations
• Manage agency contracts, scopes of work, and business review processes
• Oversee budget planning, forecasting, invoicing, and variance reporting
• Maintain compliance with brand governance, legal requirements and operational standards
• Collaborate cross-functionally with marketing, procurement, finance, legal, insights, and commercial teams to deliver integrated campaigns

Requirements

• 4+ years of progressive experience in Brand Marketing, Marketing Communications, or Integrated Marketing
• Proven experience managing end-to-end BTL campaigns from planning through execution and optimization
• Strong understanding of advertising development and creative production processes
• Experience managing agency relationships, scopes of work, contracts, and performance reviews
• Demonstrated financial acumen with budget management and forecasting experience
• Excellent stakeholder management and influencing skills across multiple business functions
• Strong project management capabilities with the ability to manage competing priorities
• Exceptional communication, presentation, and analytical skills