Marketing Brand Strategy & Communications

NES Advantage; Calgary; On-site; CAD 75,000 - 125,000; Full time

Job summary

NES Fircroft is seeking a Marketing Brand Strategy & Communications Specialist for a 12-month contract in Calgary, AB. You will lead end-to-end BTL activations for fuels and mobility offerings, coordinating with brand and CVP leaders to ensure campaigns align with customer insights and brand standards.

You will partner to develop insightful briefs, manage agencies, budgets, and timelines, and optimize performance through data-driven conclusions in a fast-paced energy transition context.

Qualifications

• 4+ years of progressive experience in Brand Marketing, Marketing Communications, or Integrated Marketing.
• Experience managing end-to-end BTL campaigns from briefing and execution through optimization and post-campaign reviews.
• Experience developing advertising and communications programs in client-side or agency environments.

Responsibilities

• Lead end-to-end execution of BTL marketing activations supporting annual sales and mobility marketing plans.
• Coordinate agency partners to ensure high-quality, on-brand, timely campaign delivery.
• Ensure activities align with priorities, insights, legal requirements, and brand governance standards.
• Identify and elevate risks, issues, and compliance concerns as required.
• Collaborate with Product and CVP Owners to develop clear, insight-driven briefs.
• Translate brand strategies into impactful customer-facing communications and experiences.
• Monitor campaign performance and analyze results to improve ROI.
• Manage agency partners, budgets, scopes of work, and performance.

Skills

Brand marketing

Stakeholder management

Project management

Communication skills

Job description

Marketing Brand Strategy & Communications (Contract)

Location: Calgary, AB

Schedule: Monday to Friday, 8 hours/day

Contract Length: 12 Months

About the Role

We are seeking a Marketing Brand Strategy & Communications Specialist to play a key role in developing and delivering below-the-line (BTL) marketing and communications initiatives that support business objectives across fuels, EV, and non-fuel retail offerings. Working closely with Brand and Customer Value Proposition (CVP) leaders, you will manage end-to-end communications development and execution, ensuring campaigns align with customer insights, business priorities, and brand standards. This role offers the opportunity to contribute to one of the world's most recognizable mobility brands while supporting innovative customer experiences during the energy transition.

Please note that the specific CVP portfolio supported by this role may change based on business needs.

Key Responsibilities

Campaign & Communications Delivery

• Lead the end-to-end execution of BTL marketing activations supporting annual sales and mobility marketing plans.
• Coordinate agency partners to ensure high-quality, on-brand, and timely campaign delivery.
• Ensure marketing activities align with business priorities, customer insights, legal requirements, and brand governance standards.
• Identify and elevate risks, issues, and compliance concerns as required.

Strategic Partnership & Planning

• Collaborate with Product and CVP Owners to develop clear, insight-driven marketing briefs.
• Align communications strategies with business goals and ensure effective market execution.
• Translate brand strategies into impactful customer-facing communications and experiences.

Performance Optimization

• Monitor campaign performance and analyze results.
• Develop actionable insights and recommendations to improve effectiveness, customer engagement, and return on investment (ROI).
• Apply data, analytics, and testing methodologies to drive continuous improvement.

Agency & Vendor Management

• Serve as the primary contract holder for BTL agency relationships.
• Partner with Procurement to develop scopes of work, manage contracts, and review agency performance.
• Provide direction and feedback to agency partners while fostering strong collaborative relationships.

Budget Management

• Manage annual marketing budgets, forecasting, invoicing, and spend tracking.
• Oversee budget phasing, variance reporting, and agency scope management.
• Ensure effective allocation of resources to maximize marketing impact.

Qualifications

Required Experience

• 4+ years of progressive experience in Brand Marketing, Marketing Communications, or Integrated Marketing.
• Proven experience managing end-to-end BTL campaigns from briefing and execution through optimization and post-campaign reviews.
• Experience developing advertising and communications programs in either client-side or agency environments.
• Demonstrated success managing agency partners, budgets, scopes of work, and performance outcomes.
• Experience working within brand governance, legal, and regulatory frameworks.
• Strong financial acumen, including marketing budget management and forecasting.

Preferred Skills & Competencies

• Strong understanding of brand strategy and customer-focused marketing.
• Excellent stakeholder management and influencing skills with the ability to work across diverse teams.
• Strong project management capabilities, including managing multiple concurrent initiatives and complex timelines.
• Ability to lead through influence in a matrixed environment without direct authority.
• High attention to detail and commitment to quality and compliance.
• Ability to translate insights into actionable business recommendations.
• Resilient, adaptable, and comfortable working in fast-paced, evolving environments.
• Strong organizational and time management skills.
• Excellent verbal, written, and presentation communication skills.
• Proven ability to balance strategic thinking with hands-on execution.

Why Join?

This is an exciting opportunity to help shape customer experiences for a leading global mobility organization. You'll have the chance to influence a world-renowned brand, support innovative energy and convenience offerings, and contribute to meaningful business transformation during the energy transition.

With over 90 years' combined experience, NES Fircroft (NES) is proud to be the world's leading engineering staffing provider spanning the Oil & Gas, Power & Renewables, Chemicals, Construction & Infrastructure, Life Sciences, Mining andManufacturingsectors worldwide. With more than 80 offices in 45 countries, we are able to provide our clients with the engineering and technical expertise they need, wherever and whenever it is needed. We offer contractors far more than a traditional recruitment service, supporting with everything from securing visas and work permits, to providing market-leading benefits packages and accommodation, ensuring they are safely and compliantly able to support our clients.