Marketing Automation Manager

Channel Impact; Toronto; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Marketing Automation Manager to drive marketing campaigns and optimize automation processes. The ideal candidate will have extensive experience with Salesforce and Eloqua, excellent communication skills, and a passion for digital marketing. This remote role offers competitive compensation and comprehensive benefits, including healthcare and a learning stipend.

Benefits

Full healthcare coverage

Flexible paid time off

Learning & development stipend

401k with company match

Qualifications

• 5+ years of experience in a high-tech company.
• Proven experience managing Eloqua marketing automation operations.

Responsibilities

• Executing marketing campaigns via email, forms, and landing pages.
• Conducting A/B testing and providing reporting on programs.

Skills

Data Analysis

Communication

Collaboration

Process-Driven Mindset

Education

BS/BA in a related field

Tools

Salesforce

Eloqua

Excel

Job description

Join to apply for the Marketing Automation Manager role at Channel Impact.

Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us to grow your career and be recognized as one of the best and brightest experts in the partner community.

We are hiring a Marketing Automation Manager to join our team. The ideal candidate is an experienced marketing automation professional with a passion for marketing and demand generation. You’ll have a data-driven mindset, an orientation toward process, and excellent execution skills.

This salaried position includes benefits and is a remote role for candidates located in the U.S. and Canada.

What you'll be doing:

• Executing marketing campaigns via email, forms, and landing pages
• Supporting list uploads and creating segmentations based on filter criteria
• Managing data fields for hygiene and segmentation
• Setting up invites and registration pages for marketing programs
• Setting up custom objects and embedding in emails via Field Merges
• Setting up automated programs
• Conducting A/B testing
• Providing reporting on programs and campaigns

What you bring:

• 5+ years of experience with Salesforce, Database Augmentation/Hygiene, and Lead Scoring in a high-tech company (REQUIRED)
• Experience using Eloqua marketing automation platform (REQUIRED)
• Ability to analyze data independently and transform it into actionable insights. Excellent written and verbal communication skills.
• Experience with HTML and CSS for custom email and landing page development.
• Proven experience managing Eloqua marketing automation operations, ensuring campaign optimization, data accuracy, and compliance with privacy regulations.
• Proficiency with Excel to analyze raw data.
• A solid understanding of marketing automation best practices.
• Ability to collaborate effectively with client stakeholders and share best practices.
• A passion for digital marketing and its operational aspects.
• A process-driven mindset, comfortable with analysis and metrics.
• Ownership mentality, able to independently identify and execute necessary actions.
• Decision-making skills in situations with incomplete information or uncertainty.
• A positive attitude and collaborative approach with colleagues and partners.
• BS/BA degree in a related field.

Benefits include competitive compensation, full healthcare coverage (medical, dental, vision), long-term disability, life and AD&D insurance, flexible paid time off, paid holidays, 401k with company match, learning & development stipend, and employee referral bonus.

Channel Impact is committed to diversity and equal opportunity employment. All qualified applicants will receive consideration regardless of race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or other protected characteristics.