Go-To-Market (GTM) Engineer - AI & Automation for Lead Gen

Maneva; Toronto; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading company is seeking a Go-To-Market Engineer to enhance their sales engine through engineering, automation, and growth operations. This role involves building scalable systems for lead generation using AI and data workflows, collaborating closely with Sales and Marketing teams. Ideal candidates will have experience in automation, APIs, and CRM systems, and will be excited about leveraging cutting-edge technology in a dynamic environment.

Benefits

Opportunity to work with cutting-edge AI technology

Competitive salary with commission structure

Flexible, remote work

Qualifications

• 2-5 years in a technical GTM or growth engineering role.
• Hands-on experience with automation platforms and outbound tools.

Responsibilities

• Design and maintain automated workflows for prospecting.
• Create enrichment pipelines for sales intelligence.
• Collaborate with Growth and Sales to optimize funnel conversion.

Skills

Automation

Data Workflows

Growth Engineering

Prompt Engineering

Tools

Zapier

Make

Clay

Apollo

Salesforce

HubSpot

Python

JavaScript

Job description

Go-To-Market (GTM) Engineer - AI & Automation for Lead Gen

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About Maneva
Maneva, a startup founded by an ex-Google DeepMind researcher, is an AI service provider revolutionizing manufacturing operations with cutting-edge AI solutions for autonomous factory operation and optimization. Our solution generates AI-powered actions and insights using off-the-shelf hardware or existing vision systems for real-impact manufacturing problems in products and equipment inspection, production efficiency, safety, and more.

About The Role

We're hiring a GTM Engineer to build and scale the infrastructure that powers our top-of-funnel sales engine. This role blends engineering, automation, and growth ops to supercharge lead generation using AI, data workflows, and custom research pipelines.

You'll partner closely with Sales and Marketing to develop repeatable systems for identifying high-quality leads, surfacing buying signals, and arming our outbound team with actionable insights. This is a builder role for someone excited about creating scalable growth systems from scratch.

Why This Role Matters

This isn't just operations — it's engineering the go-to-market machine. You'll be at the forefront of building a modern revenue engine powered by data, automation, and intelligence. Your work will accelerate how we identify, prioritize, and close opportunities across the market.

Requirements

AI-Powered Prospecting Systems

• Design and maintain automated workflows for prospecting using tools like Clay, Apollo, and ChatGPT.
• Develop lead-gen automations across sources (LinkedIn, Crunchbase, job boards, company websites, etc.)
• Build scraping/parsing tools to extract unstructured data from public sources into structured leads

Sales Research Infrastructure

• Create enrichment pipelines that provide real-time company and contact intelligence to sales teams
• Integrate third-party APIs and AI agents to enrich CRM with key buying signals, org charts, or firmographics
• Deploy and iterate on scoring logic based on ICP fit, intent signals, and tech stack

CRM, Tooling, and Data Ops

• Own lead data quality and ensure seamless integration between tools (CRM, outbound, enrichment, attribution)
• Maintain syncs and automations between systems like HubSpot/Salesforce, Clay, Google Sheets, Zapier/Make
• Build internal dashboards or tools for Sales to self-serve insights (territory analysis, TAM mapping, account deep dives)

Experimentation and Growth Engineering

• Collaborate with Growth and Sales to test outbound campaigns and optimize funnel conversion
• Stand up pilot automations quickly to test new lead sources, audiences, or triggers
• Systematically improve processes based on lead response rates, rep feedback, and conversion metrics

Qualifications

• 2-5 years in a technical GTM, growth engineering, or RevOps/data automation role
• Hands-on experience with automation platforms (Zapier, Make, Clay, etc.) and outbound tools (Apollo, SalesLoft)
• Strong experience working with APIs, scraping tools, and light scripting (e.g., Python, JavaScript, or no-code/low-code tools)
• Familiarity with CRM systems (Salesforce and HubSpot) and data modeling for GTM use cases
• Comfort with prompt engineering and leveraging LLMs (ChatGPT, Claude, etc.) in workflows
• Bonus: Experience building internal tools for Sales or Marketing

Benefits

• Opportunity to work with cutting-edge AI technology in manufacturing
• Competitive salary with a commission structure and professional growth opportunities
• Flexible, remote work with local travel for company engagements

Important Notice: Protecting Your Personal Information

We are committed to ensuring the security and privacy of all applicants. Please be aware that our company will never ask for sensitive personal information, via email, phone call or text message. We also do not require payment from applicants for any part of the hiring process.

If you are contacted by someone claiming to represent our company and asking for such information, please do not respond. Instead, report the incident to us immediately at [e-mail].