Marketing Automation Manager

Chad Management Group; Old Toronto; On-site; CAD 80,000 - 100,000; Full time

Job description

Responsibilities:

• Oversee CRM and database management, including segmentation, analysis, and decision-making based on lead behavior.
• Manage email marketing, creating automated campaigns for a personalized customer experience.
• Provide insights on ad spend and lead quality through reporting and data analysis.
• Collaborate with marketing and sales teams to optimize funnel performance and customer journey.
• Define and track key performance indicators (KPIs) for funnel stages and overall lifecycle.
• Design and implement experiments to validate hypotheses and optimize funnel performance.
• Identify process improvement areas within CRM systems and workflows, streamlining tasks and automating processes.
• Serve as the primary point of contact for technical troubleshooting related to CRM usage and integrations.

Requirements:

• Experience with CRM systems like Hubspot or Active Campaign.
• Proficiency in CRM management, particularly Active Campaign.
• Strong organizational skills and ability to work under pressure.
• Deep understanding of database management and data analysis.
• Ability to collaborate effectively with cross-functional teams.
• Proactive approach to staying updated on industry trends and best practices in lead management and CRM.