Customer Marketing Manager CLC

Mitratech; Canada; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading software development company is seeking a Customer Marketing Manager to enhance customer engagement and retention through strategic campaigns. This remote role requires collaboration across teams and a focus on data-driven decision-making. Ideal candidates will have experience in B2B tech marketing and strong project management skills.

Qualifications

• 3-5+ years in customer marketing or lifecycle management, ideally in B2B tech.
• Proven success in multi-channel campaigns that boost engagement and retention.

Responsibilities

• Collaborate across teams to develop customer education, engagement, and expansion campaigns.
• Manage multi-channel marketing campaigns to communicate product value, increase adoption, and retain customers.

Skills

Communication

Project Management

Data Analysis

Job description

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At Mitratech, we are a team of technocrats focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem supporting individual excellence and values diversity and inclusion through great people practices, learning opportunities, and fun. Our culture combines entrepreneurial spirit with enterprise investment, enabling rapid progress with cutting-edge technologies.

For over 35 years, Mitratech has addressed complex needs, serving 20,000 client companies worldwide, including 30% of the Fortune 500 and over 500,000 users across 160+ countries.

As we grow, we seek resourceful, enthusiastic individuals with fresh perspectives. Join our global team and discover what makes Mitratech a remarkable workplace!

Job Overview

The Customer Marketing Manager supports and executes a unified customer lifecycle program to engage customers throughout their Mitratech journey, driving product adoption, retention, and advocacy, primarily within the Corporate, Legal, and Claims sectors.

This role collaborates with marketing, product management, sales, and leadership to develop and implement customer lifecycle campaigns, analyze effectiveness, refine messaging, and foster customer advocacy. It involves close teamwork with marketing, product management, customer success, and sales teams.

This position is remote in Canada, preferably during EST core hours to facilitate collaboration and engagement.

Essential Duties & Responsibilities:

• Collaborate across teams to develop customer education, engagement, and expansion campaigns.
• Manage multi-channel marketing campaigns to communicate product value, increase adoption, and retain customers.
• Implement strategies supporting at-risk segments and proactive retention initiatives.
• Segment customers based on value and usage to tailor campaigns.
• Use content (emails, webinars, in-product messaging) to increase visibility and engagement.
• Analyze campaign and customer data to improve strategies and customer experiences.
• Drive advocacy initiatives like reviews, testimonials, stories, events, and reference programs.
• Maintain a customer story library and share updates with relevant teams.

Requirements & Skills:

• 3-5+ years in customer marketing or lifecycle management, ideally in B2B tech.
• Proven success in multi-channel campaigns that boost engagement and retention.
• Excellent communication skills, capable of engaging executives.
• Ability to build relationships and collaborate across teams.
• Strong project management skills, able to handle multiple initiatives on time and within budget.
• Data analysis skills to inform decisions and recommendations.

Mitratech is an equal-opportunity employer valuing diversity. All qualified applicants will be considered regardless of race, religion, gender, or other protected statuses. Accommodation requests can be made by emailing [e-mail].

Additional Information

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Software Development