Marketing Automation & Engagement Specialist

CI Financial

Toronto

On-site

CAD 65,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Training Reimbursement

Paid Professional Designations

Employee Savings Plan (ESP)

Corporate Discount Program

Enhanced group benefits

Parental Leave Top-up program

Paid time off for Volunteering

Job summary

A leading financial services firm in Toronto is seeking an experienced Marketing Automation Specialist to design and implement digital marketing campaigns. This role involves driving engagement through Salesforce Marketing Cloud, collaborating with cross-functional teams, and maintaining documentation of marketing automation processes. The ideal candidate has a Bachelor's degree in Marketing and at least 2 years of experience in digital marketing, with strong analytical skills and proficiency in Salesforce tools. A supportive workplace with competitive benefits is offered.

Qualifications

2+ years of experience in digital marketing with a focus on marketing automation.
Proficient in Salesforce Marketing Cloud.
Strong analytical skills and experience with data-driven decision-making.

Responsibilities

Design, implement, and manage automated marketing campaigns using Salesforce Marketing Cloud.
Monitor and analyze campaign performance metrics for continuous improvement.
Collaborate with cross-functional teams to ensure cohesive marketing strategies.