Digital Marketing Engagement Specialist

CI Financial

Toronto

On-site

CAD 65,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Training Reimbursement

Paid Professional Designations

Employee Savings Plan (ESP)

Corporate Discount Program

Enhanced group benefits

Parental Leave Top-up program

Paid time off for Volunteering

Paid volunteering time

Job summary

A leading financial services firm in Toronto is seeking an experienced Marketing Automation Specialist to design and implement digital marketing campaigns. This role involves driving engagement through Salesforce Marketing Cloud, collaborating with cross-functional teams, and maintaining documentation of marketing automation processes. The ideal candidate has a Bachelor's degree in Marketing and at least 2 years of experience in digital marketing, with strong analytical skills and proficiency in Salesforce tools. A supportive workplace with competitive benefits is offered.

Qualifications

2+ years of experience in digital marketing with a focus on marketing automation.
Proficient in Salesforce Marketing Cloud.
Strong analytical skills and experience with data-driven decision-making.
Familiarity with HTML/CSS and email design best practices.

Responsibilities

Design, implement, and manage automated marketing campaigns using Salesforce Marketing Cloud.
Monitor and analyze campaign performance metrics for continuous improvement.
Collaborate with cross-functional teams to ensure cohesive marketing strategies.
Integrate Salesforce Marketing Cloud with other marketing tech and CRMs.
Create compelling email content and landing pages for target audiences.
Maintain documentation of workflows, procedures, and programs.

Skills

Salesforce Marketing Cloud

Digital marketing

Data analysis

Email marketing

HTML

CSS

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Adobe suite

Job description

At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to grow through stretching themselves, where they can work on innovative products and projects, and where employees are supported and engaged in doing so.

We are seeking a detail-oriented Marketing Automation Specialist to design, implement, and optimize digital marketing campaigns using Salesforce Marketing Cloud. This role will drive engagement through automated journeys, segmentation strategies, and omnichannel content delivery. The specialist will collaborate with cross‑functional teams to ensure cohesive messaging, integrate marketing technologies with CRM systems, and maintain documentation of workflows and processes.

WHAT YOU WILL DO

Marketing Automation Management

Design, implement, and manage automated marketing campaigns using Salesforce Marketing Cloud.
Develop and optimize campaign journeys, segmentation strategies, tool functionality to improve engagement and performance.
Collaborate with multiple lines of business to support our Omnichannel content.
Maintain and document the marketing automation processes, procedures, programs, and workflows between CI’s various applications.

Data Analysis and Reporting

Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
Utilize Salesforce reporting tools to create reports that track KPIs and campaign effectiveness and build audiences.

Integration and Coordination

Collaborate with cross-functional teams (sales, product, content) to ensure cohesive marketing strategies and messaging.
Integrate Salesforce Marketing Cloud with other marketing technologies and CRM systems.

Content Development

Assist in creating compelling email content, landing pages, and other digital assets tailored to various audience segments.
Ensure all content aligns with brand guidelines and marketing objectives.

Best Practices and Training

Stay up-to-date with industry trends and best practices in marketing automation and digital marketing.
Support team members in using Salesforce Marketing Cloud and best practices for campaign execution.

WHAT YOU WILL BRING

Bachelor’s degree in Marketing, Communications, Business, or related field.
2+ years of experience in digital marketing, with a focus on marketing automation or email marketing.
Proficiency in Salesforce Marketing Cloud.
Familiarity with the Salesforce & Adobe suite of tools is a plus.
Strong analytical skills and experience with data-driven decision-making.
Excellent written and verbal communication skills.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Familiarity with HTML, CSS, and email design best practices is a plus.

We offer an in-office environment, competitive benefits, and a supportive workplace to help our employees thrive both personally and professionally.

WHAT WE OFFER

Modern HQ location within walking distance from Union Station
Training Reimbursement
Paid Professional Designations
Employee Savings Plan (ESP)
Corporate Discount Program
Enhanced group benefits
Parental Leave Top‑up program
Paid time off for Volunteering

We are focused on building a diverse and inclusive workforce. If you are excited about this role and are not confident you meet all the qualification requirements, we encourage you to apply to investigate the opportunity further. Please submit your resume in confidence by clicking “Apply”. Only qualified candidates selected for an interview will be contacted.

CI Financial Corp. and all of our affiliates (“CI”) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process please contact us at accessible.recruitment@ci.com, or call 416‑364‑1145 ext. 4747.

Seniority level