Marketing and Communications Specialist

Salopek HR; Calgary; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

A leading industrial EPC and construction management firm in Calgary seeks a Marketing and Communications Specialist. The role involves content creation, data analysis, and developing multi-channel marketing strategies to enhance brand visibility and engagement. Applicants with strong digital marketing backgrounds and over six years of experience are encouraged to apply, with the position being potentially remote.

Benefits

Team Building

RRSP Matching

Performance Based Bonuses

Paid Vacation

Paid Personal Days

Quarterly Town Halls

Corporate Events

Qualifications

• 6 years+ experience in marketing communications or public relations required.
• Thorough understanding of SEO principles and SEM.
• Proven management of social media channels successfully with knowledge of trends.

Responsibilities

• Create and update content on the company's WordPress website.
• Use data to monitor website and social media traffic.
• Develop and implement multi-channel digital marketing strategies.

Skills

Digital Marketing

SEO

Content Creation

Data Analysis

Brand Management

Project Management

Education

Post-Secondary Education in Communications, Journalism, or Related Field

Tools

WordPress

Adobe Creative Suite

HubSpot

Job description

Are you passionate about achieving excellence? Do you seek out opportunities to make a meaningful impact and take part in reaching new milestones? Do you value building strong relationships with your team members? If so, our client would love to hear from you. Our client is an industrial EPC and construction management firm who is committed to delivering a comprehensive range of engineering, procurement, and construction management solutions to the transportation, energy and agriculture industries. Their team of dedicated, agile, and efficient professionals is based in Calgary, Alberta, and has provided exceptional services to clients across North America. They are a growing company with a culture based on teamwork and supporting each other's professional growth all while having fun. The team is looking for a full-time Marketing and Communications Specialist who is driven to deliver their best work every day and are committed to working collaboratively to achieve shared goals. If you are looking for a challenge and want to contribute to your professional growth, this is the place for you. If you see yourself on a team that upholds quality work, builds connections with fellow staff, contractors, and clients, and likes to have fun, then do not let a perfect opportunity pass you by. RESPONSIBILITIES : Reporting to the Manager, Business Development and Marketing, and working with corporate head office(s), in addition to the Project Management Team, your responsibilities will be to :

• Create and update content on the company's WordPress website to ensure it remains current and effective for user engagement
• Use data and analytics to track and monitor website, e-mail, and social media traffic and optimize campaigns based on the best-performing strategies
• Contribute to business objectives through creative storytelling and advocacy, and identify ways to promote the company and affiliated companies across various platforms including email, presentations, social media, website, factsheets, executive summaries, brochures, etc.
• Design and edit marketing materials and digital assets using tools like Adobe, Illustrator, and Canva to ensure consistency with brand guidelines
• Collaborate with management to create press releases, conduct media outreach, and host media availabilities
• Oversee the company's brand and ensure consistency across all marketing and communication channels and assist with rebrand of new templates and documents to meet brand guidelines
• Develop and implement multi-channel digital marketing strategies, including SEO, SEM, content marketing, and social media
• Research competitors and their digital marketing strategies, identify potential opportunities, and provide recommendations to actualize them QUALIFICATIONS :
• Post-Secondary Education in a related field (i.e. communications, journalism, public relations, business, etc.)
• 6 years+ experience in marketing communications or public relations
• Experience with website content management systems - WordPress experience preferred
• Thorough understanding of SEO principles and SEM, PPC campaigns (including Google, LinkedIn Ads, social media)
• Possess a strong knowledge in writing and editing copy for both traditional and digital marketing collateral (Adobe, Illustrator, Canva, etc.)
• Understanding and competency in HubSpot and other CRM tools
• Familiarity and experience with design tools like Adobe Creative Suite and Canva
• Excellent communication and interpersonal skills, with experience working directly with leadership, clients and cross-functional teams
• Proven experience in managing social media channels successfully; understanding of current social media trends and digital marketing best practices
• Detail-oriented with a strong ability to work both independently and as part of a collaborative team BENEFITS :
• Team building
• RRSP Matching
• Performance Based Bonuses
• Paid vacation
• Paid personal days
• Quarterly town halls
• Corporate events Applicants from North America, particularly from Calgary, Denver, and Fort Worth, Texas, are encouraged to apply as there is opportunity for this position to be remote.We are committed to employment equality.We thank everyone for their interest in applying; however, only candidates selected for an interview will be contacted.

Create a job alert for this search