Digital Communications Specialist

URUS Group; Calgary; Remote; CAD 70,000 - 100,000; Full time

Job summary

A leading company in the beef and dairy sector is in search of a Digital Communication Specialist. This remote role will require the successful candidate to lead digital marketing campaigns, manage effective content strategies, and oversee a website re-launch. The ideal candidate will have a strong background in communications and a passion for the industry, with the ability to evaluate campaign performance and optimize digital strategies.

Qualifications

• 5-7 years of experience in communications and digital marketing.
• Strong background in the beef/dairy industry desirable.
• Ability to analyze data and metrics.

Responsibilities

• Lead digital campaigns and manage website re-launch.
• Develop and distribute messaging across platforms like social media and email.
• Monitor campaign performance and conduct A/B testing.

Skills

Communication

Digital Marketing

Project Management

Data Analysis

Content Strategy

Education

Bachelor’s degree in Marketing, Communications or related field

Tools

HubSpot

WordPress

MS Office

Job description

SCCL is seeking a strategic communicator with a passion for the beef and dairy industry! The Digital Communication Specialist will lead digital campaigns, shape content strategy in close collaboration with a supportive and experienced team, and manage a major website re-launch. If you’re well-versed in HubSpot and digital marketing, this is a great opportunity to make a meaningful impact.

This is a remote role based in either Calgary, AB, or Saskatoon, SK

Responsibilities:

• Work closely with the Global Director of Marketing and Marketing Manager to define strategies and key messaging.
• Develop, edit, and distribute engaging and consistent messaging across various platforms, including websites, social media, and newsletters.
• Lead the website re-launch project, coordinating with stakeholders to gather content and draft website copy.
• Design, build, and execute email, social media, and automation campaigns using HubSpot.
• Create and manage lead nurturing workflows, utilizing HubSpot for segmentation, targeting, and tracking leads throughout the customer journey.
• Implement communication strategies and content for digital channels that align with organizational goals.
• Managing paid digital campaigns across social and digital platforms like google ads.
• Collaborate with content creator to optimize landing pages, social media posts, CTAs, and forms for enhanced engagement and conversions.
• Monitor campaign performance using HubSpot’s reporting tools, generate insights, and provide recommendations for improvement.
• Conduct A/B tests to enhance the effectiveness of campaigns, landing pages, and emails.
• Maintain clean, segmented, and updated HubSpot CRM data for accurate reporting and targeted campaigns.
• Update the WordPress website as needed.
• Work closely with web developers and designers to ensure website content is optimized for user experience (UX) and search engine visibility (SEO).

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Animal Science, Agricultural Business, Agricultural Communication, or Agricultural Sciences.
• Minimum of 5-7 years of experience in communications, social media, web content management, and project management.
• Strong background in the beef/dairy industry.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent organizational skills with attention to detail and the ability to meet deadlines.
• Proficiency in analyzing data and metrics to assess the effectiveness of communication strategies and campaigns.
• Ability to work independently and collaboratively in a team environment.
• Advanced knowledge of MS Office.
• Proficiency with social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) and social media management tools (HubSpot).
• Solid understanding of website content management systems (CMS), such as WordPress or similar.
• Fluency in an additional language is considered beneficial.