Marketing and Communications Officer (bilingual)

Toronto Metropolitan University; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

The National Institute on Ageing at Toronto Metropolitan University seeks a passionate and experienced bilingual Marketing and Communications Officer. The role involves developing marketing strategies, managing digital and print materials, and coordinating communication efforts to support older Canadians. This is an excellent opportunity for a candidate with at least four years of relevant experience and a commitment to enhancing the lives of older adults.

Qualifications

• Fluent in English and French (oral and written).
• At least four years of experience leading marketing projects.
• Proficiency in design software such as Canva.

Responsibilities

• Developing comprehensive marketing and communication strategies.
• Planning and implementing promotional activities for target audiences.
• Managing content creation, including news releases and key messages.

Skills

Project Management

Research

Analytical Skills

Branding Strategies

Marketing

Content Creation

Education

Post-secondary degree in Business Communication, Marketing, Journalism, English, or related field

Tools

Mailchimp

SurveyMonkey

Canva

Job description

About Toronto Metropolitan

Toronto Metropolitan University (TMU) is committed to becoming Canada's leading comprehensive innovation university, emphasizing equity, diversity, and inclusion as core values integrated into all aspects of our institution.

We encourage applications from individuals who demonstrate a commitment to these values, especially those from historically disadvantaged and marginalized groups, including Indigenous Peoples, racialized communities, persons with disabilities, women, and 2SLGBTQ+ individuals. Preference will be given to candidates with lived experiences and those experienced in working with these communities. All qualified candidates are encouraged to apply, including newcomers and immigrants to Canada.

In April 2022, the university rebranded as Toronto Metropolitan University. Learn more about our initiatives and values on our website.

The team

The National Institute on Ageing (NIA) is a think tank within Toronto Metropolitan University dedicated to improving the lives of older Canadians through policy solutions related to health, financial security, and social well-being.

The Opportunity

We are seeking an experienced bilingual marketing and communications professional passionate about ageing research and supporting older Canadians. The Marketing and Communications Officer will lead and coordinate the NIA’s marketing efforts, including managing budgets, creating content, and overseeing digital and print materials.

Responsibilities include developing marketing plans, researching promotional strategies, advising on branding, managing content creation, and coordinating report productions. The role involves managing the NIA website, social media channels, and monthly newsletter, ensuring quality and timely delivery of materials.

Key duties:

1. Developing comprehensive marketing and communication strategies.
2. Planning and implementing promotional activities for target audiences.
3. Providing strategic advice on branding, messaging, and channels.
4. Creating and managing content, including news releases and key messages.
5. Overseeing freelance contributors and managing project budgets.

Qualifications

Please submit a cover letter and resume demonstrating how you meet the following requirements:

• Post-secondary degree in Business Communication, Marketing, Journalism, English, or related field.
• Fluent in English and French (oral and written).
• At least four years of experience leading marketing projects, editing publications, and producing print and online materials.
• Experience with email marketing tools like Mailchimp and SurveyMonkey.
• Proficiency in design software such as Canva or equivalent.
• Strong project management, research, and analytical skills.
• Knowledge of marketing, branding strategies, and print production processes.