Marketing and Business Development Manager for Mile Zero Tours

HR Covered Inc.; Victoria; In loco; CAD 65.000 - 70.000; Tempo pieno

Vantaggi offerti da questo lavoro

Profit-sharing program

Health and dental benefits (100% of aP

Three weeks vacation

In-office, flexible hours

Occasional travel

Descrizione del lavoro

Mile Zero Tours in Victoria, BC is seeking a Marketing and Business Development Manager with an entrepreneurial mindset to own the strategy and hands-on execution. You will shape growth through branding, digital campaigns, partnerships with travel agents, and responsible budget management, with opportunities to influence company direction.

The role is in-office with occasional travel, Monday–Friday, 10:00–17:00, and a starting base of 65,000–70,000 CAD with salary progression over the first two

Competenze

• Marketing experience with demonstrated campaigns and strategies.
• Experience in travel, tourism, or hospitality is a plus.
• Ability to develop plans, manage budgets and partnerships.

Mansioni

• Develop and execute a comprehensive marketing strategy aligned with growth goals.
• Plan, implement and oversee marketing initiatives across traditional and digital channels.
• Lead branding and creative development for brochures, ads and content.
• Manage the company website and social media; run digital ad campaigns.
• Monitor performance, analyze data and identify opportunities to improve results.
• Build and maintain relationships with travel agents and partners.
• Oversee marketing budgets and resource allocation.
• Collaborate with team and support operations as needed.

Conoscenze

Marketing strategy

Campaign management

Branding & creative

Digital marketing

Performance analysis

Business development

Budget management

Team collaboration

Multi-channel marketing

Content development

Strumenti

Google Ads

Google Analytics

Google Apps

Descrizione del lavoro

Do you have a marketing background and enjoy developing strategies, identifying new opportunities, and seeing your ideas come to life? Are you someone who thrives in a smaller business environment where you can take ownership, think creatively and make a meaningful impact on growth?

If so, Mile Zero Tours is looking for a Marketing and Business Development Manager to join their growing team in Victoria, BC. This opportunity is ideal for a professional with an entrepreneurial mindset who enjoys both the strategic and hands-on aspects of marketing. You’ll have the freedom to bring forward new ideas, take ownership of initiatives and play a key role in shaping the company’s continued success.

About Mile Zero Tours

Founded in 2014, Mile Zero Tours is a proudly British Columbia-owned and operated tour company based in Victoria, BC. Specializing in professionally guided, premium travel experiences, the company offers thoughtfully planned tours throughout British Columbia, Canada and internationally. Travel packages typically range from 4 to 16 days and are primarily designed for travellers aged 60 and over.

Built largely through word-of-mouth referrals and a reputation for personalized service, the company has experienced steady growth and now serves travellers throughout Vancouver Island and the Lower Mainland.

Why Join Mile Zero Tours?

Growth Opportunity: Join an established and growing business where you can play a meaningful role in expanding brand awareness, reaching new audiences, and driving future growth.

Autonomy & Ownership: Enjoy the freedom to develop ideas, influence marketing direction and take responsibility for bringing strategies to life.

Meaningful Impact: Work directly with the General Manager in a smaller, collaborative environment where your contributions are visible and your ideas can make a difference.

What They Offer

Compensation: $65,000-$70,000 starting range, depending on experience plus a structured salary progression that includes increases every six months over approximately the first two years.

• Strong profit-sharing program
• Extended health and dental benefits with 100% of premiums covered
• Three weeks of vacation
• Monday to Friday schedule, generally 10:00 a.m. to 5:00 p.m. The position is primarily in-office, requires occasional travel and may occasionally require work outside of standard hours.
• Some flexibility around working hours

What You’ll Do

• Marketing Strategy: Work closely with the General Manager to develop and execute a comprehensive marketing plan aligned with the company’s growth objectives.
• Campaign Management: Plan, implement and oversee marketing initiatives across traditional and digital channels, including advertising, media placements and promotional campaigns.
• Branding & Creative Development: Create and coordinate brochures, advertisements, promotional materials and written content that effectively communicate the Mile Zero Tours brand.
• Digital Marketing: Manage the company website, social media presence and digital advertising campaigns, ensuring content remains engaging, relevant and consistent.
• Performance & Analysis: Monitor marketing performance, evaluate campaign effectiveness, research market trends and identify opportunities to improve results.
• Business Development: Build and maintain relationships with travel agents, travel organizers, and other potential partners to generate awareness and new business opportunities.
• Budget Management: Oversee marketing expenditures and allocate resources effectively to support business objectives.
• Team Collaboration: Contribute to day-to-day business operations when needed, including occasional customer service, reservations and administrative support.

What You Bring

• Previous marketing experience, ideally within the travel, tourism, or hospitality industry
• Demonstrated experience developing and executing marketing strategies and campaigns
• Strong understanding of both traditional and digital marketing channels
• Experience managing websites, social media platforms and digital advertising initiatives
• Creative ability with an interest in developing marketing materials, content and promotional campaigns
• Experience with Google Ads, Google Analytics and other digital marketing tools considered an asset
• Proficiency in Google apps (Docs, Sheets, Gmail, etc.)
• Excellent written and verbal communication, presentation and relationship-building skills
• Strong organizational, analytical and problem-solving abilities
• Ability to manage multiple priorities and work independently with minimal supervision
• A proactive, entrepreneurial mindset with the confidence to identify opportunities and take initiative
• Experience working with or marketing to a senior demographic considered an asset