Vice President of Global Marketing

Destination Vancouver; Vancouver; On-site; CAD 260,309 - 328,812; Full time

Job summary

Destination Vancouver is seeking a Vice President, Global Marketing to lead its strategic marketing efforts. This executive role will advance the organization’s global brand and marketing strategies while focusing on digital innovation. The VP will oversee visitor experience enhancement and the integration of emerging technologies into marketing practices. This position is crucial for engaging target audiences in international markets, offering a unique opportunity in a vibrant destination management organization. The compensation for this role ranges from $190,000 - $240,000.

Qualifications

• Experience in global marketing, particularly in tourism or hospitality.
• Proven track record in strategic leadership within a senior executive role.
• Solid understanding of digital marketing trends and technologies.

Responsibilities

• Lead the development of global marketing strategies.
• Oversee brand evolution and go-to-market strategies.
• Engage audiences through various international marketing channels.

Skills

Strategic marketing leadership

Digital innovation

Brand management

Content management

Visitor experience enhancement

Job description

Destination Vancouver is the official destination management organization for one of the world’s most naturally beautiful and culturally vibrant cities. As a member-based, not-for-profit organization, Destination Vancouver plays a critical role in driving sustainable economic growth for the region through global destination promotion, strategic partnerships, and visitor engagement. Representing a diverse network of tourism and hospitality businesses, the organization is focused on firmly positioning Vancouver as a leading year-round destination, with a deep commitment to responsible tourism and long-term community impact. With a well-established global reputation, an effective brand platform in a shifting global geopolitical and consumer space, and a clear and focused emphasis on digital innovation, Destination Vancouver is incredibly well-positioned to continue ratcheting Vancouver’s profile as a premier global destination.

Reporting to the President & Chief Executive Officer and serving as a key member of the Senior Leadership Team, the Vice President, Global Marketing (VP) will lead an established and diverse portfolio spanning brand, digital, content, and visitor experience. The role is focused on advancing Destination Vancouver’s global marketing efforts, driving greater clarity of focus, effectiveness, and impact across international markets. The VP will oversee the continued evolution of Vancouver’s global brand and go-to-market strategy, while identifying new ways to engage target audiences across priority international markets. As Destination Vancouver continues to expand its digital capabilities, including the application of AI and emerging technologies, the Vice President will play a key role in ensuring marketing efforts remain relevant, agile, and aligned with evolving opportunities.

This is a unique opportunity to take on a highly strategic marketing leadership role, shaping how one of the world’s most sought-after destinations engages with global audiences. With a strong emphasis on digital innovation and the application of emerging technologies, the role offers the chance to bring a new perspective to how destination marketing is defined and delivered.

This role is located at Destination Vancouver’s corporate office in downtown Vancouver. Destination Vancouver respectfully acknowledges that the land where it lives, works, connects and seeks inspiration, and the land to which it welcomes visitors, is the traditional, unceded territory of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh Úxwumixw (Squamish) and səlilwətaɬ (Tsleil-Waututh).

The compensation for this role is in the $190,000 - $240,000 range.

To explore this opportunity further, please click Apply.

We thank all applicants for their interest in this position. Please note that we will only be in contact with those individuals moving forward with our client.