Marketing Analyst

artech; Toronto; On-site; CAD 65,000 - 90,000; Full time

Job summary

Randstad Canada is seeking a Senior Bilingual Marketing Specialist to develop and execute a national marketing strategy for a children’s literacy program across Canada. The role includes strategic communication, promotion, media relations, and social media to increase registration and awareness.

The position offers independence, multiple deadlines, and interaction with diverse stakeholders, including sponsors and national partners.

Qualifications

• Three or more years of experience developing national marketing plans.
• Campaign management: manage social media and promotional campaigns.
• Stakeholder relations: strong experience with corporate sponsors and national partners.
• Excellent written and verbal communication skills.
• Autonomy: ability to work independently, manage multiple deadlines, and prioritize tasks.
• Must be fluent in French and English to a professional working level.

Responsibilities

• Developing and implementing a national marketing and communications strategy to boost program registration.
• Managing social media channels, creating engaging content, and identifying new promotional opportunities.
• Monitoring brand presence and media coverage, and preparing an annual report.
• Building brand awareness and ensuring that all communications and materials align with brand guidelines.

Skills

Marketing strategy

Social media management

Media relations

Bilingual (FR/EN)

Communication

Job description

We are seeking a Senior Bilingual Marketing Specialist to develop and execute a national marketing strategy for a program dedicated to fostering a love of reading in children across Canada. This crucial role involves providing strategic communication, including promotion, media relations, and social media, to increase the program's reach, drive awareness, and boost registration. Advantages -The role offers the opportunity to provide strategic communication to increase the reach for hte specfic program -Your work will directly help foster a love of reading in kids across Canada. - The successful candidate will be tasked with developing and executing a national marketing strategy. - You will be expected to work independently, manage multiple deadlines, and prioritize tasks effectively, suggesting a high degree of responsibility and autonomy. - You will gain strong experience working with diverse and high-profile stakeholders, including corporate sponsors and national partners. - The role has an anticipated duration of 952 hours over twelve (12) months. - There is a clear possibility for continuity, with a duration of potential extension of up to twelve (12) months. Responsibilities - Developing and implementing a national marketing and communications strategy to boost program registration - Managing social media channels, creating engaging content, and identifying new promotional opportunities. - Monitoring brand presence and media coverage, and preparing an annual report. - Building brand awareness and ensuring that all communications and materials align with brand guidelines. Qualifications - Experience: Three or more years of experience developing and executing national marketing plans. - Campaign Management: Proven ability to manage social media and promotional campaigns. - Stakeholder Relations: Strong experience working with diverse stakeholders, including corporate sponsors and national partners. - Communication: Excellent written and verbal communication skills. - Autonomy: Ability to work independently, manage multiple deadlines, and prioritize tasks effectively. - Must be fluent in French and English to a professional working level. Summary This Senior Marketing Specialist role is an excellent opportunity for a bilingual, experienced professional to apply their expertise in a national setting, directly impacting a literacy program for children across Canada. The specialist will lead strategic communications and marketing efforts to significantly expand the reach and impactof the focused program. This is a 12-month contract with the potential for extension.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community. Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to [e-mail] to ensure their ability to fully participate in the interview process.