Bilingual Marketing Lead - National Literacy Program

artech; Toronto; Vor Ort; CAD 65.000 - 90.000; Vollzeit

Zusammenfassung

Randstad Canada is seeking a Senior Bilingual Marketing Specialist to develop and execute a national marketing strategy for a children’s literacy program across Canada. The role includes strategic communication, promotion, media relations, and social media to increase registration and awareness.

The position offers independence, multiple deadlines, and interaction with diverse stakeholders, including sponsors and national partners.

Qualifikationen

• Three or more years of experience developing national marketing plans.
• Campaign management: manage social media and promotional campaigns.
• Stakeholder relations: strong experience with corporate sponsors and national partners.
• Excellent written and verbal communication skills.
• Autonomy: ability to work independently, manage multiple deadlines, and prioritize tasks.
• Must be fluent in French and English to a professional working level.

Aufgaben

• Developing and implementing a national marketing and communications strategy to boost program registration.
• Managing social media channels, creating engaging content, and identifying new promotional opportunities.
• Monitoring brand presence and media coverage, and preparing an annual report.
• Building brand awareness and ensuring that all communications and materials align with brand guidelines.

Kenntnisse

Marketing strategy

Social media management

Media relations

Bilingual (FR/EN)

Communication

Jobbeschreibung

Randstad Canada is seeking a Senior Bilingual Marketing Specialist to develop and execute a national marketing strategy for a children’s literacy program across Canada. The role includes strategic communication, promotion, media relations, and social media to increase registration and awareness.

The position offers independence, multiple deadlines, and interaction with diverse stakeholders, including sponsors and national partners.