Editorial Reviewer - Media Specialist

mercor; Toronto; On-site; CAD 78,000 - 82,000; Full time

Benefits offered by this job

Hybrid work model

Downtown Toronto office

Job summary

Randstad Canada in Toronto is seeking a seasoned Social Marketing Manager to lead Canada-wide social campaigns for a premier entertainment client. You will own regional strategy, nurture key relationships, and drive fan engagement on digital platforms, with a hybrid on-site Tue–Thu schedule.

The ideal candidate has 8+ years in social or digital marketing, deep knowledge of the Canadian entertainment landscape, and fluency in English and French.

Qualifications

• 8+ years in social or digital marketing, ideally in entertainment, gaming or digital media.
• Deep knowledge of the Canadian entertainment landscape and audience dynamics.
• Fluent in English and French (written and spoken).

Responsibilities

• Serve as the on-the-ground liaison in Canada, building relationships with the local entertainment ecosystem.
• Develop and execute social marketing strategies for regional productions and releases across platforms.
• Manage content calendars, provide creative direction, and oversee production and shoots when needed.
• Utilize social analytics to measure performance, run tests, and optimize future campaigns.
• Drive social-first content that builds fan communities and strengthens brand loyalty.

Skills

Social marketing

Digital marketing

Campaign analytics

Bilingual English/French

Job description

CA$78,000.00–CA$81,600.00 yearly

Cella by Randstad Digital is actively recruiting for a creative and strategic Social Marketing Manager on behalf of our client, a premier global entertainment and media company. This is a hybrid role based in downtown Toronto, requiring on-site presence Tuesday through Thursday. As the primary local marketing lead, you will serve as the dedicated point of contact on the ground in Canada, taking ownership of key industry relationships and driving regional brand presence. You will design and execute data-driven, social-first campaign strategies that engage Canadian audiences, build fan communities, and spark cultural conversations.

Advantages

• Cultural Impact: Lead dynamic social campaigns for high-profile film and series releases that resonate directly with Canadian audiences.
• Strategic Ownership: Serve as the core local market authority, shaping regional strategy, talent relationships, and community engagement.
• Hybrid Flexibility: Enjoy a balanced working model based in a prime downtown Toronto office location (Tuesday–Thursday on-site).

Responsibilities

• Serve as the primary on-the-ground liaison in Canada, building and maintaining strong relationships across the local entertainment landscape, agency partners, and talent representatives.
• Develop and execute social marketing strategies for regional productions and featured releases, tailoring campaign plans, tone-of-voice, and creative content to specific digital platforms.
• Manage content calendars, provide creative direction, and oversee production, including managing social content shoots with talent when applicable.
• Utilize internal and external social analytics to measure performance, run creative testing, and continuously optimize future campaign strategies.
• Drive social-first content creation that fosters fan communities, enhances brand loyalty, and connects with current cultural trends.

Qualifications

• 8+ years of experience leading social or digital marketing initiatives, ideally within entertainment, gaming, sports, or digital media.
• Deep expertise in the Canadian entertainment landscape, local market nuances, and audience dynamics.
• Comprehensive understanding of social-first content creation, platform-specific strategies, and digital community growth.
• Professional fluency in both English and French (written and spoken).
• Strong analytical mindset with a track record of using data and metrics to refine campaign performance and creative execution.
• Outstanding written and verbal communication skills with extensive experience pitching and presenting ideas.

This is an exceptional opportunity for an established marketing professional to drive digital engagement and lead high-visibility social campaigns across Canada.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle.