Market Intelligence Manager

TRAFFIX; Canada; On-site; CAD 80,000 - 100,000; Full time

Job summary

A dynamic marketing firm in Canada is seeking a Market Intelligence Manager to lead their marketing analytics and Voice of Customer initiatives. The ideal candidate will utilize data to enhance marketing efficiency and engage customers. This role requires strong analytical skills and experience in managing NPS programs and developing performance dashboards. A proficiency in Power BI, Excel, and SQL, along with a strong understanding of digital marketing, is necessary.

Qualifications

• 5+ years of experience in marketing analytics, business intelligence, or customer insights.
• Excellent proficiency in Power BI, Excel, and SQL.
• Strong understanding of digital marketing channels and lead generation.

Responsibilities

• Analyze and report on performance across digital channels.
• Manage NPS surveys and synthesize feedback for actionable insights.
• Provide insights to optimize digital campaigns and marketing spend.

Skills

Marketing analytics

Power BI

SQL

Excel

Digital marketing

Tools

GA4

HubSpot

Salesforce

Job description

Overview

Join to apply for the Market Intelligence Manager role at TRAFFIX.

TRAFFIX Marketing is seeking a strategic and detail-driven Marketing Intelligence & Insights Manager to lead our marketing analytics and Voice of Customer (VoC) research initiatives. This cross-functional role will champion the use of data to improve marketing efficiency, customer engagement, and content performance. The ideal candidate combines sharp analytical skills with a consultative mindset and thrives on driving actionable insights from marketing and customer data.

Key Responsibilities

Marketing & Digital Analytics

• Analyze and report on performance across digital channels: website traffic, SEO, PPC, social media, content, and campaign performance.
• Evaluate inbound web leads and SDR program results for lead quality, conversion, and pipeline contribution.
• Develop and maintain performance dashboards and KPIs for all marketing initiatives.

Voice of Customer (VoC)

• Own and manage NPS surveys and other customer feedback mechanisms.
• Synthesize customer feedback to uncover actionable insights for improving product and marketing experiences.
• Partner with Customer Success and Product teams to ensure feedback is looped into strategic decisions.
• Build and maintain advanced Power BI dashboards and data models to visualize marketing and customer performance.
• Ensure consistency and accuracy of data through data validation and troubleshooting.
• Collaborate with stakeholders to translate business needs into data solutions.

Data Enrichment and Lead Generation

• Leverage third-party data enrichment providers to develop high-quality, enriched leads that enhance segmentation, personalization, and campaign effectiveness.
• Manage vendor capabilities, relationships, and ensuring the seamless integration of enriched data into CRM and marketing automation platforms to support revenue-generating initiatives.

Strategic Consultation

• Serve as the go-to data expert, providing insights and recommendations to optimize digital campaigns, content strategy, and marketing spend.
• Partner with leadership to identify growth opportunities and develop insight-driven roadmaps.
• Present findings in a clear and compelling way to marketing and executive teams.

Key Qualifications

• 5+ years of experience in marketing analytics, business intelligence, or customer insights.
• Proficiency in Power BI, Excel, and SQL; bonus for experience with GA4, HubSpot, Salesforce, data enrichment platforms (e.g. ZoomInfo, 6-Sense, Clay, DataMyne) and marketing automation platforms.
• Strong understanding of digital marketing channels, lead generation, and campaign attribution.
• Experience managing NPS or VoC programs and using survey tools (e.g., Qualtrics, SurveyMonkey).
• Demonstrated ability to communicate complex data findings and insights clearly to non-technical audiences.
• Proven track record of developing and scaling dashboards to support marketing teams.
• Experience working in B2B or demand generation environments.

Preferred Skills

• Knowledge of predictive modeling, attribution modeling, and customer segmentation.
• Strong project management and stakeholder engagement skills.

TRAFFIX is an equal opportunity employer and does not discriminate on the basis of race, color, religion, age, marital status, national origin, disability, sex including sexual orientation, or gender identity or expression.