Market Development Manager, Central Alberta

Land O'Lakes, Inc.; Saskatoon; On-site; CAD 75,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision

Disability coverage

Life insurance

Retirement plan with company match

Annual incentive pay

Mindful Mondays

Job summary

WinField United Canada in Central Alberta is seeking a Market Development Manager to drive demand for our proprietary brands and partner initiatives. You will train and support retailers and farmers, focusing 75% on customer-facing activities and 25% on field trial support and technical marketing, using the Microsoft suite and data tools.

Collaborating with internal agronomists and marketing, you will share market insights and develop strategic retail messaging, while working with Account

Qualifications

• Bachelor’s degree in agriculture with 5+ years of agronomic or sales experience and direct customer contact.
• Ability to create and present technical presentations and perform data analysis.
• Proven ability to interact with customers, suppliers, employees, and management.

Responsibilities

• Allocate 75% of work hours to customer-facing activities; 25% to Field Trial Initiatives, Answer Plot and Technical Marketing support.
• Collaborate with internal agronomists and the Marketing Team to develop strategic messaging for the retail network.
• Work with Account Managers and Customer Service Specialists to support retail partners and align product planning at the retail level.

Skills

Relationship management

Customer engagement

Data analysis

Presentation skills

Microsoft Office

Travel readiness

Education

Bachelor’s degree in agriculture

2-year diploma in agriculture

Tools

Microsoft Office

SharePoint

Data analytics tools

Job description

At WinField United Canada, we’re all about getting our hands dirty. Combining local understanding and world-class expertise, we provide independent ag retailers and their customers with products and services designed to fit their specific needs. After all, no two seasons, regions, fields, or farmers are identical. And no one knows what an operation needs like those on the ground.

Market Development Manager

Central Alberta

The Market Development Manager is the key contact point of retail sellers and farmers to create demand for WinField United Proprietary Brands, and other strategically important initiatives in partnership with our vended suppliers. This position will also be responsible for providing agronomic training and technical support, leveraging local insights and expertise to support retail sellers and growers. The individual will allocate 75% of their work hours to customer-facing activities, with the remaining 25% dedicated to supporting Field Trial Initiatives, Answer Plot and Technical Marketing support. The assigned individual is expected to demonstrate and effectively use all associated digital tools including Microsoft suite, SharePoint, and basic data analytics tools.

The Market Development Manager works closely with our internal Agronomists and the Marketing Team to develop and share strategic messaging with the retail network and convey agronomic and market insights from the retail level. Full collaborations with Account Managers and Customer Service Specialists are required to support retail partners and work together strategically will help ensure strong customer and product planning, demand creation and alignment at the retail level.

Required Qualifications

• Bachelor’s degree in agriculture a minimum of 5+ years of agronomic or sales experience with direct customer contact. Individuals with a 2-year diploma in agriculture and extensive industry experience will be considered. Ag retail experience, or experience working with ag retail partners, is considered an asset.
• A keen interest in agronomy and a passion to help independent ag retailers succeed.
• Proven ability to interact well with customers, suppliers, employees, and management.
• Ability to create and present interesting, informative, and educational technical presentations. Experience in data analysis is considered an asset.
• Ability to effectively work independently in a remote environment, while also maintaining a collaborative virtual team relationship.
• Proven ability to solve and resolve issues quickly and effectively.
• Demonstrated computer skills in Microsoft products (Outlook, Word, Excel, PowerPoint)
• Able to lift 50 lb. bags, climb on and off farm machinery, walk and work in field plots.
• Daily travel, extended hours and overnight travel required.

WinField United Canada provides a comprehensive benefits package that includes medical, dental, vision coverage, disability coverage, critical illness, and life insurance. We have a retirement program that encourages our employees to save for the longer term, with generous matching employer contributions. Our benefit package demonstrates our focus on our employees’ experience with Mindful Monday’s, maternity top up benefits and an Employee Assistance Program.

In addition to base pay, you are eligible to participate in our Annual Variable Incentive Pay consistent with the terms of our plan, which provide discretionary award opportunities reflecting components such as performance of the company. Details will be discussed through the recruitment process.

WinField United Canada and our global entities support diversity in employment practices.