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WinField United Canada is seeking a Market Development Manager for Central Alberta to drive demand for proprietary brands and partner initiatives. You will train and support retailers and growers, using local insights and digital tools to enable success across the retail network.
Primary focus is customer-facing, with additional duties supporting trials and marketing initiatives. Strong presentation and data analysis skills are essential, as is the ability to work remotely while coordinating
At WinField United Canada, we’re all about getting our hands dirty. Combining local understanding and world-class expertise, we provide independent ag retailers and their customers with products and services designed to fit their specific needs. After all, no two seasons, regions, fields, or farmers are identical. And no one knows what an operation needs like those on the ground.
The Market Development Manager is the key contact point of retail sellers and farmers to create demand for WinField United Proprietary Brands, and other strategically important initiatives in partnership with our vended suppliers. This position will also be responsible for providing agronomic training and technical support, leveraging local insights and expertise to support retail sellers and growers.
The individual will allocate 75% of their work hours to customer-facing activities, with the remaining 25% dedicated to supporting Field Trial Initiatives, Answer Plot and Technical Marketing support. The assigned individual is expected to demonstrate and effectively use all associated digital tools including Microsoft suite, SharePoint, and basic data analytics tools. The Market Development Manager works closely with our internal Agronomists and the Marketing Team to develop and share strategic messaging with the retail network and convey agronomic and market insights from the retail level. Full collaborations with Account Managers and Customer Service Specialists are required to support retail partners and work together strategically will help ensure strong customer and product planning, demand creation and alignment at the retail level.
In addition to base pay, you are eligible to participate in our Annual Variable Incentive Pay consistent with the terms of our plan, which provide discretionary award opportunities reflecting components such as performance of the company. Details will be discussed through the recruitment process.
WinField United Canada and our global entities support diversity in employment practices.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list. We are headquartered just outside the Twin Cities, with locations across the US and a presence in 60 countries around the world.
Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled.
The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.
Land O'Lakes uses artificial intelligence, as defined under the laws of the Province of Ontario, to help recruiters screen, assess or select applicants to job postings.
For disability accessibility or disability accommodation help, please call our HR Solution Center at 844-565-4748, M-F 8:00am-4:30pm CT.