Manager, Shopper

IPG Mediabrand; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Manager in Shopper & Retail Media, where you will lead impactful marketing campaigns that drive measurable sales. Collaborate with cross-functional teams to develop strategic initiatives and build strong relationships with clients and media partners. This role offers the opportunity to thrive in a dynamic environment, utilizing your expertise in commerce marketing and retail media. With a focus on personal development and a flexible hybrid work model, this position is perfect for a results-driven professional eager to make a significant impact in the retail media landscape.

Benefits

Generous paid time off

Flexible hybrid work model

Formal training opportunities

Community-based employee groups

Qualifications

• Strong background in Commerce and Shopper Marketing is essential.
• Proven experience with Retail Media Networks and data analysis.

Responsibilities

• Oversee planning and execution of Shopper Marketing campaigns.
• Build strong client relationships and manage expectations.
• Analyze campaign results and provide actionable insights.

Skills

Commerce Marketing

Shopper Marketing

Retail Media

Client Relationship Management

Data Analysis

Communication Skills

Project Management

Team Collaboration

Education

Bachelor's Degree in Commerce or Marketing

Experience in Advertising Agency

Tools

Microsoft Office Suite

Job description

Our Commerce team excels in planning, buying, executing, and measuring impactful Commerce & Retail Media strategies. These include Shopper Marketing, On-Site and Off-Site Retail Media Digital Ads, retailer-focused influencer collaborations, and innovative shoppable technology solutions that drive seamless conversions. Our mission is to empower clients' commerce, shopper, and customer marketing teams by driving measurable product sales both online and in-store.

As Manager, Shopper & Retail Media, you will play a key role under the leadership of the Director of Shopper and Retail Media. You will oversee the planning, buying, execution, and measurement of Shopper Marketing campaigns for a designated commerce media client. Acting as a primary owner of Shopper Marketing plans for all brands under the client’s umbrella, you will collaborate with the Associate Director and cross-functional teams to develop strategic and tactical initiatives that align Shopper Marketing efforts with broader commerce media strategies.

This position is ideal for a results-driven professional with a passion for retail media and shopper marketing who thrives on delivering measurable business outcomes in a dynamic environment.

Key Responsibilities

Client Management

• Build and maintain strong client relationships to ensure timely delivery of Shopper Marketing campaigns and plans.
• Ensure the accuracy of deliverables, including client-facing documents, budget stewardship, and billing.
• Proactively manage client expectations, ensuring clear and effective communication.
• Prepare and deliver tailored client presentations based on the audience, from senior executives to junior team members.

Retail Media Network Relationships

• Develop strong relationships with Retail Media Network key stakeholders at multiple levels.
• Oversee day-to-day relationships with media partners and support the Director in negotiations for commerce media programs.
• Recommend and leverage innovative media vehicles, including Retail Media Networks (RMNs), to drive impactful results.
• Define shopper program objectives and strategies that align with brand marketing goals and client business priorities.
• Develop and implement shopper marketing plans informed by industry trends and market insights.
• Work with the internal cross-functional team (Planning, Director) and external (Client Shopper teams) to develop optimal and actionable strategies, concepts, and tactics.
• Craft and execute go-to-market strategies, integrating Shopper Marketing with digital retail media tactics for holistic performance.
• Analyze learnings from past campaigns and apply them to future initiatives.
• Monitor and share trends in shopper marketing and retail media to identify opportunities for innovation and growth.
• Support the development, presentation, management, and measurement of commerce media programs.
• Ensure strategic consistency across all elements of plan development and implementation.
• Support building connectivity between shopper marketing and digital retail media tactics to drive holistic performance.

Budget & Project Management

• Manage project status and budget communication with client teams and obtain approvals.
• Manage Shopper program timelines, approval processes, and program synergy.
• Ensure accurate stewardship and management of budgets, including alignment with client billing processes.

Planning & Execution

• Support the buying process and ensure stewardship for media programs.
• Develop and manage project timelines and budgets.
• Manage communication of project status and budget to client teams.
• Measure media performance throughout all campaign stages to ensure objectives and strategies meet or exceed client expectations.
• Engage on the selection and deployment of innovative media vehicles in line with media strategies.

Reporting & Analytics

• Measure post-promotion or post-campaign results using client and retailer-provided data and provide actionable insights to optimize future efforts.
• Deliver comprehensive performance analyses, ensuring campaigns align with set objectives and strategies.

Craft Development

• Foster knowledge sharing, collaboration, and open communication across internal teams.
• Identify and develop expertise within shopper marketing and commerce media, cultivating a high-performing team.
• Actively contribute to cross-functional initiatives, supporting integrated shopper marketing strategies across digital retail media stakeholders.

Desired Skills & Experience

• Strong professional or educational background in Commerce, Shopper Marketing, and/or Retail Media.
• Proven experience working with omni-channel Retail Media Networks; familiarity with Walmart Connect media is highly desirable.
• Previous experience in an advertising agency, in CPG, or within a commerce media environment is strongly preferred.
• Understanding of broader media planning and buying, with the ability to ensure seamless integration with wider media objectives.
• Demonstrated ability to interpret and analyze data to shape go-to-market strategies and optimize performance.
• Experience working across multiple client accounts and diverse business categories.
• Excellent verbal and written communication skills, with the ability to present complex information clearly to diverse client audiences.
• Proven ability to work effectively within a team environment while fostering cross-team communication and collaboration across functions.
• Strong enthusiasm for retail media, commerce strategy, data-driven marketing, emerging media, and innovative technology solutions.
• Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).

What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail].