Shopper Activation Manager

Colgate; Ajax; On-site; CAD 60,000 - 100,000; Full time

Job summary

Join a leading global consumer products company as a Shopper Activation Manager, where you'll play a pivotal role in executing trade activities and enhancing brand equity. This position involves monitoring in-store displays, training teams, and ensuring flawless execution of marketing strategies. If you are results-driven and have a strong background in customer development, this is an exciting opportunity to contribute to a healthier future for consumers and their pets. Be part of a dynamic team that values innovation and inclusivity, and make a meaningful impact in the market.

Qualifications

• Minimum 7 years experience in Customer Development field sales.
• Solid commercial understanding and expertise in-store.

Responsibilities

• Monitor and execute 5Ps in-store and trade activities.
• Train manpower and maintain headcount in relevant stores.
• Provide timely reports to the commercial team.

Skills

Customer Development

Field Sales Experience

Trade Account Management

Commercial Understanding

Results-Driven

Education

Bachelor’s Degree in Business

Job description

Press Tab to Move to Skip to Content Link

Select how often (in days) to receive an alert:

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title: Shopper Activation Manager

Travel Required?: Travel - 75% of time or more

Date: May 9, 2025

On-site

No Relocation Assistance Offered
Job Number#166978 - Taguig, National Capital Region (NCR), Philippines

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

The Experience

The Shopper Activation Manager is responsible for monitoring and execution of 5Ps In-store, activation of trade activities, manpower deployment for direct trade stores, merchandiser training for indirect trade merchandisers and production of display and print materials in store.

Ensure flawless execution of 5Ps in-store by consistently aligning with Customer Development Team and agencies on strategies and directions

Train the manpower assigned per store

Maintain headcount in relevant stores based on merchandiser call value system and budget

Provide accurate and timely reports to the commercial team and branch updates to the field team

Trade Activations

Promote CP brand equity and ensure distribution of must carry skus

Conceptualization of booth designs and concepts for trade activations inclusive of local subjects, conventions, BPO-selling, etc and incorporating major IMCs in the activities

Timely evaluation of all conventions and other trade activities, to be shared with all stakeholders (including analysis of product distribution during conventions) – 1 month after the event

Display and Print Materials

Maintain competitiveness in the store by ensuring irresistibility of displays

Procurement of POPs based on CDT requirements according to POP strategy and budget aligned with the Retail Marketing Group

Deployment of POPs based on allocation provided by CDT

Track POPs from supplier delivery to deployment in-store and share this with CDT Field and RMG

Monitor POP inventory on-hand (CP warehouse, Distributor warehouse, third party agency warehouse)

Connect with customers and shoppers and understand the market dynamics through fieldwork

Seek opportunities and address gaps by working with the different teams: CDT, manpower agencies, suppliers (fieldwork, cycle meetings, GTM meetings, business reviews)

Explore other suppliers/agencies to improve effectiveness and cost efficiency

Sales for Direct Trade Drugstores & Convenience Stores

Monitor inventory in Direct Trade drugstores and convenience stores

Submit suggested orders for Mercury Drug and Convenience Stores provided by the field team

Follow up and create initial orders of new products and promo packs

Alignment with account leads on opportunities in-store

What you’ll need...

Bachelor’s Degree in any Business Course or related course

Minimum 7 years work experience in Customer Development field sales

Experience handling both direct and indirect trade accounts is required

Solid commercial understanding and expertise in-store coming from field sales stint, to be able to interface well with Customer Development Team

Consistent track record of strong performance and flawless in-store execution

Strong drive to achieve results

#LI-Hybrid #LI-HR1

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

#LI-On-site