Marketing Manager - Shopper, Portfolio & Merchandising Strategy

Hershey Company; Mississauga; On-site; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a dynamic Manager for Shopper, Portfolio, and Merchandising Strategy. This role is pivotal in driving growth through data analysis and strategic planning. You will lead a talented team, develop customer-specific strategies, and enhance in-store presence. With a commitment to flexibility and employee wellness, this company fosters an inclusive culture where your contributions can make a real impact. If you're passionate about marketing in the Consumer Packaged Goods sector and ready to take on a leadership role, this opportunity is perfect for you.

Benefits

Flexible Work Environment

Flexible Dress Policy

Health and Wellness Reimbursement

Rewards and Recognition Programs

Corporate Social Responsibility Programs

Qualifications

• 5+ years of progressive marketing experience in Consumer Packaged Goods (CPG).
• Proficient in extracting and interpreting data into actionable insights.

Responsibilities

• Analyze data sources to deliver actionable recommendations and growth strategies.
• Lead a team to establish merchandising priorities and oversee shopper marketing programs.

Skills

Analytical Skills

Leadership

Project Management

Communication

Relationship Management

Education

Business Degree

Marketing Major

Tools

Nielsen Data

Numerator Data

Job description

Select how often (in days) to receive an alert:

Posted Date: Apr 11, 2025

Requisition Number: 124942

The Hershey Company

Your career. Your ownership. Together, we’ll make more Moments of Goodness.

Hershey employees get to make real, impactful changes daily. We are looking for thinkers, leaders and challengers – people who initiate and make a true impact. Here at Hershey Canada, we strike the perfect balance between autonomy and support. Our managers are equipped to foster your career aspirations and empower your growth. With resources like e-learning, coaching, cross-functional projects, your personal and professional growth is paramount to the team. Hershey’s people-focused mindset is what makes our culture so sweet.

Major Canada brands include OH HENRY! HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, HERSHEY’S, SKOR, CHIPITS and ICEBREAKERS.

Hershey Canada is proud of our position on Forbes' Top Five Best Employers 2024 and 2025 and Forbes 2022 World’s Top Female Friendly Companies. For 2025 We’ve been recognized as Greater Toronto Top Employer’s for the 6th consecutive year and Canada’s Most Admired Cultures 2021-2023. We’ve also been named as a Great Place to Work for 2023 - 2025!

At The Hershey Company, we're committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today.

How will you fit in the big picture?

Reporting the Senior Manager, Innovation, Portfolio and Shopper, this position oversees a team of 3 responsible for establishing our portfolio priorities, identifying and executing growth opportunities, developing customer specific items and programs and optimizing our merchandising and shopper marketing programs and overall in-store presence. The ideal candidate has strong analytical skills as well as an ability to translate insights into strategies. The successful candidate must possess strong leadership, attention to detail and a sense of urgency to deliver key strategic projects with excellence.

What will you do?

As a critical member of the Hershey Marketing team, the Manager, Shopper, Portfolio and Merchandising Strategy will:

Analyze a variety of data sources and combine insights to deliver actionable recommendations, growth strategies, risks and opportunities

Establish format, sku and merchandising priorities rooted in strong insights

Review trends, identify emerging formats and white space opportunities

Lead annual business review and annual planning to establish portfolio and merchandising growth opportunities

Drive annual sku review and rationalization process in collaboration with cross functional partners

Identify channel and customer specific insights to develop customer exclusive pipeline strategies and oversee commercialization of customer exclusive innovation

Oversee the Shopper Marketing team providing coaching and guidance on our national and customer specific shopper programs, partnerships and in-store execution

Support customer development plans with innovation, merchandising and shopper marketing recommendations and represent shopper marketing in key customer meetings

Lead, coach and manage a team of three (3)

Become an expert in the chocolate, candy and baking categories to help impact and shape a dynamic, competitive and fun category!

Skills, Knowledge and Education Requirements

Business degree or equivalent experience with a marketing or related major preferred

A minimum of 5yrs+ of progressive marketing or related experience in Consumer Packaged Goods (CPG)

Strong analytical skills with proficiency in extracting and interpreting Nielsen and Numerator data into actions

Solid understanding of financial statements and accounting principles

Outstanding project management, relationship management, and communication skills

Exceptional leadership capabilities, strong cross-functional collaborator and ability to drive decision-making

Proven track record of leading agencies to create and execute high impact shopper marketing campaigns

Benefits and Perks of Working at Hershey Canada:

Flexible Work Environment! We pride ourselves in offering flexibility in your work schedule

Flexible dress policy – this includes jeans!

Corporate social responsibility programs - because we should leave the world a little better than we found it.

Health and Wellness Reimbursement program as well as other great employee benefits

Fantastic rewards and recognition programs

Working for a company recognized as one of the best in Canada and the GTA!

Of course… exposure to some of the finest chocolate and non-chocolate confectionery products

Location

The Hershey Canada corporate head office is located at:

The location is LEED (Leadership in Energy and Environmental Design) certified and has been custom designed to reflect Hershey's tradition of teamwork with a focus on a productive and open workflow environment.