Manager, Sales Enablement

TCAT Div of Toromont Industries Ltd; Vaughan; On-site; CAD 92,000 - 115,000; Full time

Job summary

Toromont Cat is seeking a Manager, Sales Enablement to elevate the sales organization through training, tools, content, and performance insights. You will drive adoption of AI-enabled solutions and collaborate with Sales, Marketing, Technology, and Operations to enable profitable growth and exceptional customer experiences.

You will lead onboarding and ongoing development programs, manage playbooks and resources, and partner with tech teams to optimize CRM and sales automation.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Digital Strategy, or a related field.
• Certifications in sales enablement, AI, digital transformation, or leadership are assets.
• 6–8 years in sales enablement, operations, or leadership roles.
• 4–6 years of people leadership experience.
• Experience implementing training, technology adoption, or improvements.

Responsibilities

• Develop and execute the sales enablement strategy aligned with objectives.
• Lead onboarding and development programs for sales teams.
• Oversee sales content, playbooks, and enablement resources.
• Partner with tech teams to improve CRM, tools, and adoption.
• Measure program impact with KPIs and drive improvements.
• Collaborate across Sales, Marketing, Operations, and Technology.

Skills

Sales enablement

Leadership

Training & development

Strategic thinking

Education

Bachelor's degree in Business, Marketing, Communications, Digital Strategy, or a related field

Tools

CRM systems

AI-enabled solutions

Learning platforms

Job description

Reports To: Vice President, Marketing
Business Unit: Toromont CAT
Department: Marketing & Communications

Pay type: Full Time, Permanent

Compensation: $91,820.00 - $114,775.00

The listed base salary is just one component of our total rewards package, and performance-based or discretionary bonuses may be available.

Job Purpose

The Manager, Sales Enablement is responsible for improving the effectiveness, productivity, and performance of Toromont CAT's sales organization through training, tools, content, processes, and performance insights. Working closely with Sales, Marketing, Technology, and Operations teams, this role ensures sales professionals are equipped to drive profitable growth and deliver exceptional customer experiences. This position also leads the adoption of digital and AI-enabled solutions that improve sales efficiency, customer engagement, and business performance.

Key Responsibilities

Sales Enablement Strategy (20%)

• Develop and execute the sales enablement strategy aligned with business objectives.
• Identify sales capability gaps and implement improvement initiatives.
• Drive adoption of best practices across the organization.

Training & Development (20%)

• Lead onboarding and ongoing development programs for sales teams.
• Support sales leaders with coaching tools, resources, and enablement programs.
• Promote continuous learning and capability development.

Content & Tools Management (20%)

• Oversee sales content, playbooks, presentations, and enablement resources.
• Ensure sales teams have access to effective and current tools and materials.
• Support adoption of CRM, learning, and AI-enabled technologies.

Sales Process & Technology Enablement (20%)

• Standardize and optimize sales processes and methodologies.
• Partner with technology teams to improve systems, automation, and user adoption.
• Enhance pipeline management, forecasting, and sales productivity.

Analytics & Performance Improvement (10%)

• Measure the effectiveness of enablement programs using key performance metrics.
• Provide insights and recommendations to improve sales results and customer outcomes.

Cross-Functional Collaboration (10%)

• Collaborate with Sales, Marketing, Operations, and Technology teams.
• Lead change management initiatives that support business growth and operational excellence.

Qualifications

Education

• Bachelor's degree in Business, Marketing, Communications, Digital Strategy, or a related field.
• Relevant certifications in sales enablement, AI, digital transformation, or leadership are considered assets.

Experience

• 6-8 years of experience in sales enablement, sales operations, sales leadership, or a related discipline.
• 4-6 years of people leadership experience.
• Experience implementing training, technology adoption, or commercial improvement initiatives
• Strategic Thinking
• Customer Focus
• Results Orientation
• Communication & Influence
• Leadership & Coaching
• Data-Driven Decision Making
• Change Management
• Digital & AI Enablement
• Cross-Functional Collaboration

Success Measures

• Increased sales productivity and effectiveness
• Improved adoption of sales processes and tools
• Reduced onboarding and ramp-up time
• Improved forecasting and pipeline quality
• Increased win rates and customer engagement
• Successful implementation of digital and AI-enabled solutions

About Toromont Cat

With over 4,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™,Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!

Artificial Intelligence (AI)

Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.