Senior Marketing Manager, Customer Advocacy & Awards program (Canada-Remote)

Info-Tech Research; Canada; Remote; CAD 100,000 - 125,000; Full time

Job summary

An innovative firm is seeking a Senior Marketing Manager to lead customer advocacy initiatives and awards programs. This role is pivotal in enhancing customer engagement, retention, and brand loyalty through strategic program development. As a key player, you will cultivate strong customer relationships, drive advocacy efforts, and collaborate with cross-functional teams to create impactful marketing campaigns. If you are passionate about customer success and have a proven track record in B2B marketing, this is the perfect opportunity to make a significant impact in a dynamic and supportive environment.

Qualifications

• 7-10 years of experience in B2B marketing or customer advocacy roles.
• Strong ability to build customer relationships and amplify success.

Responsibilities

• Develop and execute customer advocacy strategies to enhance engagement.
• Lead a team to manage customer awards and recognition programs.

Skills

Customer Relationship Management

Integrated Marketing Campaigns

Storytelling

Content Creation

Analytical Skills

Team Leadership

Education

BS/MS in Marketing

Tools

Salesforce

HubSpot

Marketo

Job description

Senior Marketing Manager, Customer Advocacy & Awards program (Canada-Remote)

Job Category: Marketing

Requisition Number: MARKE004274

• Posted: February 28, 2025
• Full-Time

Locations

Remote - Canada

Description

THE ROLE:
The Senior Marketing Manager – Customer Advocacy & Awards program will play a crucial role in driving customer engagement, retention, and brand loyalty by building and scaling our customer advocacy initiatives and awards program. This critical leadership role requires a strategic, results-oriented professional to design, execute, and scale these programs. Your mission will be to integrate these programs into a unified, impactful strategy that fosters deep customer loyalty and delivers measurable business outcomes. This role will focus on cultivating strong relationships with our customers, encouraging them to share their success stories, and leveraging their experiences to reinforce the value of our services.

As part of the Customer Marketing team, this role ensures that customers engage with our business, maximizing their experience and investment. The Senior Marketing Manager will work closely with sales, customer services, and other marketing team members to support strategic initiatives that foster customer advocacy and reinforce customer commitment to our services. Additionally, this role will act as a team leader and project manager. They will have three shared direct reports, requiring strong leadership skills to allocate resources effectively and manage competing priorities.

ITRG is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, or any other legally protected factors. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

KEY RESPONSIBILITY AREAS:

• Develop and execute a comprehensive customer advocacy strategy that increases customer engagement and reinforces brand loyalty.
• Build, manage, and scale our customer awards program to recognize and celebrate customer success stories.
• Identify and nurture customer advocates, creating opportunities for them to participate in case studies, testimonials, events, and peer networking initiatives.
• Work closely with sales and customer services teams to identify high-value customers for advocacy opportunities.
• Collaborate with the broader marketing team to create compelling advocacy content that can be leveraged across multiple channels, including digital, events, and social media.
• Develop strategies to encourage customer referrals and peer recommendations, aligning with overall growth objectives.
• Optimize the process for collecting and amplifying customer stories, ensuring seamless execution across teams.
• Lead and manage a team of three shared marketing resources, acting as a project manager and effectively allocating their time and skills across different initiatives based on business priorities.
• Track and analyze key advocacy metrics, refining strategies to improve engagement and program effectiveness.
• Serve as a key liaison between marketing, sales, and customer success teams to ensure advocacy efforts align with broader business goals.

COMPETENCIES/KEY SELECTION CRITERIA:

• Education & Experience:
• BS/MS degree in marketing, communications, or a related field.
• 7-10 years of experience in B2B marketing, customer engagement, or advocacy roles.
• Experience managing customer advocacy, reference programs, or customer awards programs.
• Skills & Abilities:
• Strong ability to build and nurture customer relationships, with a passion for amplifying customer success.
• Proven experience in developing and executing integrated marketing campaigns.
• Ability to manage and prioritize multiple initiatives while collaborating with various stakeholders.
• Strong storytelling and content creation skills, with experience in developing case studies and testimonials.
• Excellent written and oral communication skills.
• Analytical mindset with the ability to measure program success and iterate based on data insights.
• Experience in managing and mentoring team members, ensuring effective resource allocation.
• Familiarity with CRM and marketing automation tools (Salesforce, HubSpot, Marketo, or similar).