Manager Marketing

Gildan; Mississauga; Hybrid; CAD 92,000 - 108,000; Full time

Job summary

Gildan is seeking a seasoned Marketing Manager to shape product direction for the Intimates category in Canada. You will own product strategy, development, and lifecycle management, collaborating with senior teams and CMG to optimize assortment and drive growth.

The role blends product marketing strategy, pricing, and in-market activation within a hybrid Mississauga environment, requiring strong analytics and cross-functional leadership to meet financial targets and consumer needs.

Qualifications

• Bachelor’s degree in marketing
• 5+ years in a similar Marketing Management role (product/brand/retail)
• CPG experience
• Product innovation and brand management experience
• Apparel experience is an asset
• Ability to lead cross-functional teams
• NPD & data analytics skills: derive insights from data
• Self-starter in a large multinational
• Strong presentation and influencing skills
• Excellent written and verbal communication
• Proactive with startup mindset
• Results-focused and deadline-driven
• Organized with ability to wear multiple hats and stay curious
• Interpersonal and teamwork skills
• Adaptable
• Bilingual English / French is an asset

Responsibilities

• Develop product strategy and lifecycle management for Canadian market
• Guide pricing strategies and financial modeling impacting COGs and retail pricing
• Lead end-to-end product lifecycle from concept to launch and exit
• Drive launch performance with data-driven optimization across assortment
• Collaborate on distribution planning and retailer sell-in with CMG
• Apply consumer insights to product and distribution strategies
• Coordinate in-market activation of new and existing products with retailers
• Manage marketing budget forecasting and spend oversight

Skills

Marketing strategy

Cross-functional leadership

Data analytics

NPD

Bilingual English / French

Education

Bachelor's degree in marketing

Tools

ERP systems (Workfront)

PLM/PIM systems

Job description

The opportunity

Reporting into the the Sr Manager, Marketing the Manager, Marketing is responsible for driving the growth and performance of our brands by leading product strategy, development, and end‑to‑end lifecycle management across the Canadian market. This role shapes product direction for the Intimates category, bringing new innovation to market and ensuring that each product meets consumer needs, category trends, and financial objectives.

This role operates within a hybrid work model, requiring a 3 day presence onsite in our Mississauga office.

The role

Product Marketing Strategy

• Product Development: Using market and consumer insight data, build strategic product pipeline for short and long term plans, in collaboration with senior team and product merchandising team, with a suitable assortment (either locally or globally developed) for each brands’ positioning within the Canadian market. Spot incremental opportunities for placement throughout the year.
• Pricing Strategy: Create, review and recommend product specific financial modeling (P&L) for products with an understanding of impacts to cost of goods in apparel across the value chain including manufacturing, garment costs, packaging, transportation/logistics, import costs as well as retailer/wholesale and consumer pricing strategy.
• Product Lifecyle: Manage the product lifecycle management process from initial concept, retailer forecasts, production planning, inventory management and style exit.
• Launch Performance: Lead the style and SKU review process by leveraging data analysis (shipment/POS/Inventory evaluation) to build an optimized, profitable assortment, while driving overall portfolio productivity meeting financial and inventory goals. Provide regular updates on seasonal launches, providing data driven recommendations for optimization.
• Distribution Planning: Collaborate with Customer Management Group (CMG) to respond to retailer/market needs, lead retailer presentations to support product sell-in, and gain retailer alignment to commercial plans. Collaborate and provide recommendations for growth on DTC strategy as it relates to product, promotions and consumer communications.
• Consumer Insight: Understand and apply consumer insight data to product and distribution strategies, manage briefing on ad hoc research when applicable
  Partner with key CMG stakeholders to support in market activation of new and existing products with retailers. Lead clear communication with partners to share key timelines, project updates, and sales support deliverables.

Execution/Operations

• Contribute to weekly meetings with local and international teams to track production, shipment and in DC availability.
• Lead in setting up seasonal launches in the company’s Enterprise Resource Planning (ERP) systems such as Workfront and Product Lifecycle Management, completing assigned tasks and participating in planning meetings with international teams. Ensure accurate product set up and integration for launch readiness
• Collaborative with Demand Analytics team and Sales Operations teams to ensure accuracy in forecasts in order to achieve quarterly profit targets
  Key owner of seasonal line sheet handover and Line Development projects remain on schedule
• Build, maintain and communicate key product tools such as new product information forms, product sell sheets, pricing information, packaging visuals
• Assist in managing shipment, POS, and inventory performance by analyzing trends, identifying inventory risks or opportunities, and providing recommendations, supporting monthly tracking to ensure financial targets and inventory goals are consistently met.
• Obtain packaging artwork approvals in systems, manage flow throughs on new packaging
  

In-Market Activation

• Brief internal and external creative teams for in-market communications and activations including packaging, online assets (PDP, Landing pages), retailer POS/digital assets
• Craft product selling features, benefits copy for online, packaging or in-store activation
• Responsible for marketing budget including forecasting, planning, and overseeing allocated spend, and overseeing day to day budget management and invoice processing

The requirements

• Bachelor’s degree in marketing
• 5+ years a similar Marketing Management role in either product management, brand or retail management
• CPG experience
• Product innovation and brand management experience
• Experience in apparel, a strong asset
• Product innovation and brand management experience

• Ability to lead cross functional teams and marketing function teams

• NPD & data analytics skills: Analytically focused with ability to create insights from data

• Self-starter with an ability to operate within a large multinational organization

• Strong presentation and influencing skills

• Strong Written/verbal communication and listening skills

• Proactivity and start-up mindset: ability to move, propose new ideas and take actions independently

• Focus on results and tenacity to get things done on time and on budget

• Meticulously organized with the ability to wear multiple thinking hats and have an innate curiosity

• Strong interpersonal and relationship skills
• Teamwork and collaboration
• Adaptability
• Bilingual English / French is an asset

Salary Range: $92,000-$107,750

This role is being posted to fill a current vacancy

AI will be utilized to create a candidate summary for all applicants