Brand Manager

Sofina Foods Inc; Markham; On-site; CAD 84,000 - 120,000; Full time

Benefits offered by this job

Bonus up to 10%

Job summary

Sofina Foods Inc in Markham, Ontario, is seeking a Brand Manager to lead development and execution of marketing strategies, plans, and programs to grow brand equity and profitability.

Responsibilities include brand planning, product innovation, digital activation, and collaboration with sales to optimize retailer engagement. A growth mindset and data-driven decision making are essential.

Qualifications

• Completion of a degree in a business or marketing discipline.
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• 3-5+ years in CPG/brand marketing and proven results.

Responsibilities

• Develop and execute annual and long-term brand strategies.

Skills

Brand marketing

CPG

Digital marketing

Budgeting

MS Office

Education

Bachelor's degree in marketing or business

Tools

AC Nielsen data

Job description

Job Summary:

Reporting to the Senior Brand Manager, Specialty Deli, the Brand Manager is responsible for the development and execution of marketing strategies, plans and programs that build brand equity and drive profitable growth for assigned brands.

Key Responsibilities:

Brand Strategy & Planning

• Develop & execute annual and long-term brand strategies aligned to business objectives.
• Support annual brand planning and budgeting cycles for branded initiatives.
• Use consumer, shopper, and market insight to identify growth opportunities for the brand.
• Ensure all activity aligns to brand positioning, messaging, and tone of voice, to deliver consistency across all touchpoints (including working closely with trade marketing counterparts to ensure alignment within retail execution as well).

Product & Innovation Management

• Initiate NPD and EPD projects, generating concepts in collaboration with Innovation and sales teams.
• Conduct feasibility analysis, business cases, and post-launch reviews.
• Monitor portfolio performance to identify improvement opportunities (packaging, recipe, pack size, format, pricing).

Brand Activation & Communications

• Support the development and delivery of integrated marketing campaigns across digital, social, PR, shopper marketing, and trade.
• Manage day-to-day relationships with digital, PR, and research agencies, ensuring high-quality output on time and within budget.
• Lead packaging design development and artwork approval processes.
• Oversee brand content creation and digital/social strategy implementation, ensuring strong community engagement.

Commercial & Category Collaboration

• Support the commercial and trade teams to optimize retailer meetings, range reviews, and joint business plans.
• Lead brand input into promotional strategy and pricing architecture.
• Analyze category and competitor performance to inform strategic decision-making.

Financial Management

• Manage marketing (A&P) spend and optimize ROMI.
• Conduct performance reviews and identify corrective actions.

Governance & Compliance

• Ensure all marketing communications, packaging, and claims adhere to Health Canada/CFIA/GS1 regulatory standards
• Maintain brand guidelines and ensure compliance across internal teams and partners.

Requirements:

• Completion of a Degree/Diploma in a Business or marketing discipline;
• Minimum 3-5+ years CPG/ brand marketing experience;
• Results-driven leader with strategic mindset;
• Passion for consumers and building brands;
• Strong understanding of the digital landscape including advertising, social media, media planning and copy development
• Excellent communication, interpersonal and persuasion skills with the ability to understand audiences and tailor communication appropriately.
• Excellent analytical and critical thinking skills – with the ability to turn data into actionable insights (Experience with AC Nielsen data required);
• Strong knowledge of sales, marketing and consumer insights functions;
• High level of proficiency in MS Office (Word, Excel and PowerPoint).
• A detail-oriented individual with the ability to multi-task is required.

Job Posting Range:

• Hiring Range: CAD $84,070 - $120,220
• Bonus: This position is eligible for a bonus up to 10% of base salary subject to the plan terms and conditions.
• Please note that the expected hiring range provided is derived from a group of like roles within Sofina. The final offer amount for this role will be dependent on geographical region, applicable experience, skillset of the candidate and internal equity.

This position is currently an active vacancy.